Digital Marketing Manager (B2B)

Job Description

About Simply.TV

At Simply.TV, we're redefining how the world experiences TV metadata. As a leading provider of advanced, AI-driven metadata solutions, we empower broadcasters, streaming platforms, and telecom operators to deliver smarter, more engaging content discovery experiences. From next-gen EPG (Electronic Program Guide) data to rich content enrichment, we enable our partners to stay ahead in a rapidly evolving media landscape. 

Headquartered in Copenhagen, but supported by 400+ employees and freelancers worldwide, our data fuels user interfaces that are used by millions of viewers every day — and we’re just getting started. Whether you're passionate about media technology, data engineering, or product innovation, Simply.TV is the place to shape the future of TV — and have fun doing it. 

Join us, and let’s make content discovery simple, powerful, and inspiring!

The Role

We are looking for a hands-on Digital Marketing Manager to drive and optimize our B2B digital presence. This role focuses on executing targeted digital programs that reach decision-makers within streaming platforms, broadcasters, and telecom operators — while clearly differentiating Simply.TV in a competitive market.

You will own day-to-day digital channel management, campaign execution, and performance optimization across paid, owned, and earned channels. Working closely with Sales, Product, and customer experience you’ll turn strategic priorities into measurable pipeline impact.

This is an execution-focused role for someone who combines strong B2B digital expertise with a niche-audience mindset and a passion for continuous testing and optimization.

Responsibilities

What you will own:

• Digital Campaign Execution: 
• Plan, launch, and optimize multi-channel B2B campaigns (LinkedIn, search, display, email, retargeting, and account-based programs)
• Translate GTM priorities into targeted digital initiatives that generate qualified leads and pipeline
• Build campaign reports and insights to guide targeting, messaging, and channel investment
• Niche Audience Targeting
• Identify and reach specific buyer personas and industry segments through precise targeting and messaging
• Support Account-Based Marketing (ABM) efforts for key accounts and strategic segments
• Content Distribution & Channel Management
• Manage digital distribution of content including whitepapers, case studies, webinars, thought leadership, and product messaging
  Maintain and optimize website performance, landing pages, and conversion flows
• Performance Tracking & Optimization
• Monitor KPIs across channels (traffic, engagement, MQLs, conversion rates, pipeline contribution)
• Run A/B tests and continuously improve campaign performance and cost efficiency
• Manage marketing automation and CRM integration (e.g., Pipedrive)
• Brand Differentiation
• Ensure consistent positioning that clearly communicates Simply.TV’s value and differentiation in the market
• Monitor competitor activity and industry trends to inform campaign adjustments

Requirements

You'll thrive in this role if you have:

• 4+ years of experience in B2B digital marketing, demand generation, or performance marketing in the Digital Media, Streaming, or Metadata industry 
• Strong hands-on experience with LinkedIn Ads, Google Ads, email marketing, and marketing automation tools
• Proven ability to reach niche or specialized B2B audiences and generate high-quality leads
• Experience working with CRM and marketing automation platforms (e.g., HubSpot, Pipedrive, Marketo, or similar)
• Solid understanding of conversion optimization, funnel metrics, and campaign analytics
• Experience supporting ABM programs or targeted enterprise marketing initiatives
• Excellent collaboration skills and experience working closely with Sales and Product teams
• A data-driven, test-and-learn mindset with a bias for execution

KPIs

How we will measure your success:

• Marketing-qualified leads (MQLs) and pipeline generated from digital channels
• Cost per lead (CPL) and Customer Acquisition Cost (CAC) efficiency
• Conversion rates across landing pages and campaigns
• Engagement metrics for key accounts and target segments
• Contribution of digital programs to Sales pipeline and revenue

Why join?

• 🎯  Real Impact – Directly influence pipeline growth and market visibility
• 🌍 Global Reach – Work with a worldwide team serving leading media and technology companies
• 📈 Hands-On Ownership – Execute, test, optimize, and see the results of your work
• 🌐 Remote-Friendly – Work flexibly, collaborate globally, and thrive in a culture that values transparency and ownership.