Product Manager, Web CRO

Job Description

Company Overview

Established in 2008, Zicasso is the most-reviewed and highest-rated luxury travel company, specializing in immersive custom tours, vacations, and safaris. Our Zicasso travel specialists are the world’s top 2% of boutique tour operators and travel agents, pre-vetted and handpicked to compete in creating itineraries tailored to each of our travelers’ unique preferences. Joining Zicasso, you'll play a key role in bringing our travelers’ dreams to life—pushing the boundaries of what’s possible with luxury travel experiences.

As a member of our team, you’ll be part of a company recognized for its strong brand reputation among discerning travelers. Our authority in the luxury travel industry is consistently affirmed through features in top media outlets, including The New York Times, The Wall Street Journal, BBC, Forbes, CNN, and Condé Nast Traveler, to name a few. See our press coverage here.

We are a fully remote company spanning five continents, and we foster a dynamic, progressive global work environment that values creativity, initiative, and continuous learning. We're seeking passionate, data-driven individuals who thrive in a high-performance environment and are eager to contribute to our innovative company culture, underpinned by a consistent pursuit of excellence, integrity, and teamwork.

Our global team comes together biannually for international retreats and summits. These are typically held for a week at a new location each time, providing opportunities to share ideas, collaborate in person, and strengthen our culture, all while learning firsthand about the destinations we serve. These events embody our commitment to both professional growth and the transformative power of travel.

Join us in shaping the future of luxury travel while working towards our vision—creating a more connected humanity through travel. To learn more, visit https://www.zicasso.com/careers.

The Role

We are looking for a data-driven, growth-oriented Product Manager with in-depth experience in Web Conversion Rate Optimization (CRO) to lead our CRO efforts. Reporting to the Head of Product, you will be the primary driver of growth across our entire conversion funnel. 

You will lead agile CRO squads, collaborating with Engineering Managers, Designers, and Marketing to turn traveler insights into high-impact experiments. Your mission is to optimize the "discovery-to-request" journey, ensuring our site reflects our premium brand while maximizing conversion.

Key Responsibilities

• Execute & Pivot: Own the execution of the 2026 CRO roadmap. While the strategy is established, you will have the autonomy to adjust, pivot, or double-down based on real-time A/B test results.
• Squad Leadership: Serve as the product lead for two squads— both focused in Web CRO for different portions of the same user journey.
• Data Synthesis: Partner with our Data Team to define tracking requirements, analyze A/B test performance, and build visualization reports in Tableau.
• Collaborative Design: Work closely with Product Designers to bridge the gap between qualitative research and quantitative data, ensuring every experiment is both user-centric and business-aligned.
• Stakeholder Synergy: Align with Marketing on content and PPC initiatives and coordinate with the Z4 (Internal Apps) PM to ensure seamless data flow across our ecosystem.

Required Skills and Experience

• 4+ years of experience in Product Management, specifically within CRO or Growth.
• CRO Experience: You have a proven track record of A/B testing and experimentation, moving the needle on conversion metrics for high-growth products.
• Hands-on experience with A/B testing platforms (e.g., AB Tasty, Optimizely).
• AI-Forward Thinker: You are excited about using LLMs and AI-driven personalization to create a more "human" and tailored experience for our travelers. You likely already use AI tools to accelerate your own product workflow.
• Analytical & Technical: You are an expert in GA4 and fluent in Tableau. While you don’t code, you speak the language of engineers, understand technical constraints, and can navigate data structures. Knowledge in Big Query is considered a plus.
• Luxury & Business Mindset: You have a background in Business or Tech and understand that for a luxury brand, "conversion" must feel like an invitation, never a transaction. You protect the brand’s prestige while always optimizing for growth.
• Proven experience in utilizing data from Google Analytics (while having working knowledge for Big Query and Tableau) to extract insights of user behaviors and product directions. (Note: you do not need to be a coder, but you need to have a deep understanding of how to use available data and identify opportunities, working closely with our Data Science Team.)
• Expertise in Jira for backlog management.
• English Proficiency: Exceptional written and verbal communication skills are mandatory.
• Timezone Alignment: Availability to work until 3:00 PM PT (Pacific Time).

Preferred Skills and Experience

• Fluent in using data and reports within Tableau
• Experience in the Travel-Tech or Luxury Customer-facing industries.
• Professional experience in a multicultural or international environment.

What We Offer:

• Remote work from your home base and flexible hours that allow you to enjoy a great work-life balance
• Innovative, fast-paced and collaborative culture that values diverse voices and opinions
• Learning and development annual stipend
• Enjoy two company-sponsored business trips each year at international destinations we serve!

All applications should be submitted in English.