As a Business Development Representative (BDR) at JumpCloud, you will play a crucial role in driving the company's growth by proactively identifying, engaging, and qualifying new business opportunities within the US market. Reporting to the Business Development Manager, you will be responsible for consistent outbound outreach and the ability to find and qualify leads that directly contribute to JumpCloud's expanding customer base. This is a new position with a significant impact on our success in North America.
Key Responsibilities
Purpose: This role offers a significant opportunity to directly impact JumpCloud’s strategic growth in the North American market. By generating and qualifying high-potential leads, you will be instrumental in expanding our customer footprint and enabling more organizations to securely manage their IT environments.
This position is ideal for an ambitious, results-driven professional who thrives on the challenge of initiating new relationships and contributing to tangible business outcomes. You will find energy in consistent outreach, the ability to qualify valuable prospects, and seeing your efforts directly translate into pipeline generation and new paying customers
Deliverables
Conduct Targeted Prospect Research: Continuously research and identify new target accounts and contacts within the US market that align with JumpCloud’s Ideal Customer Profile (ICP) using tools like LinkedIn Sales Navigator, ZoomInfo, and other intelligence platforms.
Execute Multi-Channel Outreach Campaigns: Consistently engage prospects through personalized cold calls, emails, and social media messaging to initiate conversations and uncover potential business needs.
Qualify Outbound Leads: Apply a structured qualification framework (e.g., BANT, MEDDPICC) to assess prospect interest, needs, budget, authority, and timeline to determine sales readiness before scheduling meetings for Account Executives.
Articulate JumpCloud's Value Proposition: Clearly and concisely communicate JumpCloud's mission and how its solutions address specific IT and security challenges faced by prospects.
Schedule and Confirm Qualified Meetings: Coordinate and confirm introductory meetings or demonstrations for the sales team, ensuring prospects are properly briefed and prepared for the next stage of the sales process.
Maintain Accurate CRM Records: Diligently log all prospecting activities, communications, and lead qualifications within the CRM system (e.g., Salesforce) to ensure data integrity and provide clear visibility into pipeline development.
Collaborate with Sales and Marketing Teams: Participate in regular syncs with Sales and Marketing to share market insights, provide feedback on lead quality, refine messaging, and optimize demand generation strategies
Key Performance Indicators
Generate Qualified Pipeline within US Market: Within the first 6 months, consistently achieve monthly targets for Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) that convert into sales opportunities, contributing directly to pipeline generation for the US sales teams. Success is measured by the volume and quality of qualified meetings scheduled and the conversion rate to sales pipeline.
Execute High-Volume, Consistent Outreach Campaigns: By the end of month 3, establish and maintain a rigorous daily outreach cadence across multiple channels (phone, email, social selling) to engage a diverse set of prospects in both US. Achieve established metrics for outbound activity, response rates, and meeting booked.
Develop and Qualify New Business Opportunities: Within the first 6-12 months, demonstrate a strong ability to identify, research, and qualify potential leads, ensuring they align with JumpCloud’s Ideal Customer Profile (ICP) and possess clear pain points that JumpCloud’s solutions can address. Successfully handover qualified opportunities to the sales team, resulting in progression through the sales cycle.
Required Skills and Qualifications
Technical Skills:
Proficiency with CRM software (e.g., Salesforce) for pipeline management and activity tracking
Experience with sales engagement platforms (e.g., SalesLoft, Outreach) and prospecting tools (e.g., LinkedIn Sales Navigator, ZoomInfo)
Soft Skills:
Exceptional English written and verbal communication skills, with a focus on clear and concise messaging
Strong active listening skills and the ability to ask probing questions to uncover needs
Resilience and persistence in a fast-paced, target-driven environment
High degree of curiosity and a passion for continuous learning
Ability to work independently while also being a collaborative team player
Experience:
1-3 years of experience in a Business Development Representative (BDR) or Sales Development Representative (SDR) role, preferably in a SaaS or technology company
Demonstrated track record of achieving or exceeding lead generation/pipeline targets
Experience selling to or engaging prospects in the US and LATAM markets is highly desirable
Fluency in both English and Spanish; Portuguese language skills a plus