Graphic Designer - Brand Marketing

Job Description

Turning campaigns into moments people can feel.

At Life is Good, marketing is more than messaging. It is storytelling with color, shape, and soul. It is the spark that turns a scroll into a smile and a campaign into connection.

We are looking for a Graphic Designer who lives at the intersection of creativity and conversion. Someone who understands that great marketing design is both expressive and effective. You know how to build visuals that carry an idea across channels and still feel unmistakably Life is Good.

In this role, you will design high-impact digital assets that power our eCommerce and marketing ecosystem. Homepage graphics. PDP imagery. Promotional banners. Paid social ads. Campaign landing pages. You create work that not only aligns with brand standards but also drives engagement and conversion.

You will translate campaign concepts into cohesive, on-brand creative for social media and email marketing, ensuring that every touchpoint, from inbox to Instagram to on-site experience, feels connected and intentional.

You will also support brand and product launches with packaging, point-of-purchase displays, and retail collateral. Digital and physical. Online and in-store. One consistent, optimistic voice.

From first sketch to final art file, you develop graphics across the full creative lifecycle. Illustrations, logos, labels, and more. You are fluent in Adobe Creative Cloud and comfortable creating, lettering, drawing, and painting your way to something memorable.

You sweat the small stuff because you know details build trust. You respect the brand and still find room to push it forward. You believe optimism is a strategy, and design is one of the most powerful ways to share it.

If that sounds like you, let’s make something good together. 🌞

REQUIRED EXPERIENCE

• 3–5+ years of graphic design experience, ideally within a marketing, eCommerce, or consumer brand environment
• A compelling portfolio that demonstrates versatility across digital campaigns, social, email, paid media, packaging, and retail collateral
• Fluency in Adobe Creative Cloud, with confidence in illustration, typography, layout, color, and production setup
• An understanding of performance-driven creative and how design influences engagement, conversion, and brand perception
• The ability to move from big idea to detailed execution without losing energy or accuracy along the way
• Comfort receiving and incorporating feedback, with the maturity to iterate quickly and collaboratively
• Effective organizational skills and the ability to manage multiple deadlines in a fast-paced environment
• A sharp eye for detail and a high bar for craft. You notice when the alignment is off by a pixel - you fix it.

IMPORTANT DETAILS

• This application requires a significant commitment to answering specific questions. You may want to compose your answers outside of this app and paste them once you're satisfied with your composition, spelling, grammar, and tone. We can't consider incomplete applications.
• Our market-based compensation strategy determines base pay for our jobs. You can use any of the publicly available tools to predict what you might earn here. All permanent roles are eligible for an annual bonus based on company performance, to which you will make a significant contribution.
• This role is based in Boston. You'll work on-site Wednesdays and Thursdays each week.
• Everyone who applies will get a response from a human. Although we love and use AI regularly, you're about to put a lot of heart and skill into this application and deserve a human response. You'll get one. If you don't answer the questions or meet the requirements, you'll get a swift and kind rejection.

Pay Transparency:
We post our jobs on a collection of sites. Not all of them portray accurate information about our compensation ranges. For years, we've used a market-based approach to determine starting pay for all roles at Life is Good. We encourage you to explore reputable salary calculators like Salary.com or PayScale and, using accurate data for the apparel industry, this job (from the job description), our company size (under 300 people), location (Boston), and the required experience for this role (10 years or less), you will see the pay range for this role.

#LI-DNI

Ready to learn more about this role?

YOUR OBJECTIVE  

You get to create original artwork on schedule that visually coveys and interprets the power and appeal of optimism for Life is Good apparel and accessories products. You creatively respond to feedback shared from our founders, peers, the Product team, employees, market research and customers. 

Requirements

YOUR JOB  
Essential Duties and Responsibilities 

• You design and produce high-quality digital assets for eCommerce, including homepage graphics, PDP imagery, promotional banners, paid ads, and campaign landing pages that drive conversion and align with brand standards.
• You create engaging visual content for social media and email marketing, translating campaign concepts into cohesive, on-brand creative across multiple platforms and formats.
• You support brand and product launches through the development of packaging, point-of-purchase (POP) displays, and other retail collateral, ensuring consistency across digital and physical touchpoints.
• You develop graphics from concept to final art form, including illustrations, logos, labels, and more. You create content using Adobe Creative Cloud: creating, lettering, drawing and painting 

• You create appealing and clever layouts and you conceptualize and share ideas for content 

• You produce printer-ready artwork files for screen-print and embroidery 

• You provide creative solutions for basic ideas and concepts 

• You actively research new materials and art applications 

• You stay abreast of trends, new techniques and resources in graphic design 

• You manage many projects simultaneously and meet calendar deadlines 
• You contribute to the effective organization of the graphics archive 

• You understand the Life is Good customer, both current and target demographics 

• You revise potential ideas until gaining final approval and you discuss ideas and/or edits with new or existing graphics 

Your Personal Attributes 

• You have a genuine appreciation for the Life is Good brand and customer, and the desire to create work that spreads optimism in meaningful ways

• You are skilled and comfortable working independently and as part of a team of dynamic creative professionals 

• You are known for your ability to give and receive feedback thoughtfully and constructively 

• You speak clearly, simply and succinctly 

• You are savvy about the changing landscape of apparel art and message 

• You’re creative, curious and love to share 

• You present a consistently steady and optimistic demeanor 

• You are organized in your work and pay serious attention to details 

• You have high energy, healthy confidence and a good sense of humor 

• You demonstrate patience and open-mindedness 

YOU'LL KNOW YOU'RE SUCCESSFUL WHEN 

• You meet your annual goals 

• You are considered a cultural asset to the Brand Marketing team at Life is Good 

• Campaign creative consistently launches on time, on brand, and on strategy, with measurable impact on engagement and conversion.
• Our eCommerce experience feels cohesive and elevated across homepage, PDPs, paid media, and landing pages, with creative that supports revenue goals.
• Social and email assets feel connected, recognizable, and unmistakably Life is Good across every touchpoint.
• Product launches show up seamlessly across digital and retail, with packaging and POP that extend the same visual story customers see online.
• Production files are clean, accurate, and press-ready, reducing revisions, rework, and last-minute fire drills.
• Cross-functional partners trust you. They come to you early for ideas because they know you deliver thoughtful solutions, not just finished files.
• Feedback cycles get tighter over time because your instincts are strong and your first passes are strategically aligned.
• You’re growing creatively, pushing the brand forward while protecting what makes it iconic.
• And perhaps most importantly, the work feels good. It resonates with our community and helps spread optimism in a way that is both authentic and effective. 🌞

Benefits

We are located in the innovative and thriving Fort Point neighborhood. Our community is full of green space, outstanding food, and entertainment options. We offer top quality Medical, Dental, Vision, Flexible Spending Accounts, Transit or Parking Reimbursement Accounts, Life, AD&D, Short, and Long-Term Disability, 401(k) with a match, Paid Time Off, 10 paid holidays, Good Vibes Time (we pay you to volunteer for the non-profit cause of your choice) and Family Time. And we have dogs.

You’ll contribute to helping kids heal from trauma as we serve our social mission, The Playmaker Project.

Life is Good is an equal opportunity employer and does not discriminate against otherwise qualified applicants on the basis of race, color, religion, national origin, ancestry, sex, age, mental or physical disability, pregnancy, sexual orientation, gender orientation, or expression, marital status or veteran status, or any other legally protected characteristic under applicable federal or state law.