Social Media Manager (Founder Brand & Growth)

Job Description

We’re looking for a fast-moving, execution-focused Social Media Manager to scale the personal brand of a founder-led relationship services company.

The founder is the face of the business, and this role will own the strategy and execution behind growing her presence across social media and email. You will create, edit, publish, experiment, analyze, and iterate. The goal is simple: increase visibility, strengthen authority, and build a highly engaged audience that converts into customers.

This is a hands-on role. You should be comfortable producing content daily, testing bold ideas, and staying ahead of platform changes. You are not here to maintain content. You are here to grow it.

Why You’ll Want to Join

• You will be paid in USD (bi-monthly: every 15th and 30th)
• Up to 14 days of Paid Time Off annually (starting Day 1)
• Observance of Holidays per company guidelines
• 100% remote setup so you can work wherever you’re most productive
• Direct collaboration with a founder-led brand
• High ownership over creative direction and experimentation
• Opportunity to influence brand growth and monetization strategy

What You’ll Work On

Social Media Strategy and Execution

• Manage and grow TikTok and Instagram accounts
• Create, edit, and publish short-form video content consistently
• Edit videos using CapCut and other native platform tools
• Design carousels and graphics aligned with brand voice
• Stay current with algorithm updates, platform trends, and content formats
• Test bold concepts and iterate based on performance data

Content Ideation and Creative Direction

• Develop creative concepts that stand out in competitive feeds
• Collaborate with the founder on positioning and messaging
• Bring structured experimentation to content strategy
• Track metrics and adjust content direction based on insights

Email and Community Communication

• Write and manage email campaigns and newsletters
• Build structured nurture sequences across different audience stages
• Develop a tiered communication system across prospect and client journeys
• Maintain consistent engagement with the audience

Product and Monetization Support

• Set up and optimize link management tools for social platforms
• Research and support development of digital products
• Assist in launching new revenue streams aligned with audience demand
• Identify monetization opportunities tied to audience growth

What You Bring

• 3+ years of experience in content creation, social media management, or founder brand growth
• Strong hands-on experience editing short-form video content using CapCut
• Deep understanding of TikTok and Instagram growth mechanics
• Strong copywriting ability across social and email formats
• Ability to execute quickly without sacrificing quality
• Comfort operating in a fast-paced, founder-led environment
• Self-starter mindset with proactive idea generation

Nice to Have

• Experience building personal brands
• Experience launching digital products or community-driven monetization
• Background in e-commerce or direct-to-consumer brands
• Experience analyzing content performance and growth metrics

How to Apply

Please include:

1. Your updated resume
2. A short 1 to 2 minute Loom video explaining how you have grown a social media account and what your approach would be to scaling a founder-led brand

Only complete applications with a Loom video will be considered.

If you understand how attention converts into authority and authority converts into revenue, and you are comfortable owning the full execution cycle from idea to performance analysis, this role offers direct impact and meaningful creative ownership.

Application Process Overview

Our comprehensive selection process ensures we find the right fit for both you and our clients:

1. Initial Application - Submit your application and complete our prequalifying questions
2. Video Introduction - Record an video introduction to showcase your communication skills and work experience
3. Role-Specific Assessment - Complete a homework assignment tailored to the position (if applicable)
4. Recruitment Interview - Initial screening with our talent team
5. Executive Interview - Meet with senior leadership to discuss role alignment
6. Client Interview - Final interview with the client team you'd be supporting
7. Background & Reference Check - Professional reference verification
8. Job Offer - Successful candidates receive a formal offer to join the team

Each stage is designed to evaluate your fit for the role while giving you insights into our company culture and expectations. We'll keep you informed throughout the process and provide feedback at each step.