SEO Specialist (Remote)

Job Description

Job Title: SEO Specialist (Remote)

Overview: As an SEO Specialist, you will be responsible for maintaining and executing the SEO strategy of various client accounts. Working closely with the team, you will contribute to the enhancement of the visibility of our clients website and Google Maps listing. This role requires an understanding of SEO best practices, a strong analytical mindset, and the ability to collaborate effectively with cross-functional teams.

Responsibilities:

• Local Search Optimization
  Optimize and manage Google Business Profiles (GBP) for multiple locations
  Improve local map pack rankings through strategic updates, category optimization, and posting
• Keyword Research and Analysis:
  Conduct thorough keyword research to identify relevant search terms.
  Analyze keyword competitiveness and trends to inform content strategies.
  Perform audits and make strategic recommendations based on experience with the client
• On-Page & Technical Local SEO
  Collaborate with Content, Design, and Web Dev departments to optimize on-page elements such as meta tags, headers, content, and user experience.
  Implement structured data for local businesses, services, and FAQs
  Implement best practices for URL structures, user experience, content, internal linking, and other on-page factors.
  Work closely with the Web Dev team to address technical SEO issues and improvements.
  Conduct regular website audits to identify and rectify crawl errors, broken links, and other technical issues.
• Content Strategy:
  Assist in the development of content strategies that align with SEO goals.
  Optimize existing content for both search engines and user experience.
  Conduct local keyword research to identify ranking opportunities
  Create or support content development for location-based blogs, ranking pages, and service pages
  Develop localized strategies tailored to each market or region
• Link Building:
  Implement and manage link-building strategies to enhance the website's authority.
  Identify and pursue opportunities for good back link strategy.
• Citation & Listings Management
  Audit, build, and maintain accurate business listings across key directories
  Ensure consistent NAP (Name, Address, Phone) information across platforms
  Use tools such as BrightLocal or Agency Analytics to track listing performance
• Performance Reporting & Analytics
  Monitor and analyze key SEO performance metrics using tools such as Google Analytics, Search Console, and other SEO software.
  Prepare regular reports on SEO performance and recommend actionable insights.
  Track rankings, traffic, conversions, and local search performance
  Provide reports with insights and recommendations
  Use of Google Analytics, Google Search Console, GBP Insights, and SEO platforms
• Competitor & Market Analysis
  Analyze competitor local strategies and identify growth opportunities
  Monitor local algorithm updates and adjust strategies accordingly
• Stay Updated on Industry Trends:
  Stay informed about the latest trends, algorithms, and best practices in SEO.
  Proactively propose and implement new strategies to stay ahead of the competition.

Qualifications:

• Proven experience in SEO with a focus on strategy and execution (2 to 4 years experience)
• Strong understanding of search engine algorithms and ranking factors.
• Familiarity with SEO tools such as Ahrefs, Moz, SEMrush, etc.
• Excellent analytical and problem-solving skills.
• Effective communication and collaboration skills.
• Strong written communication skills with attention to grammar and clarity
• Detail-oriented with the ability to manage multiple tasks and deadlines.

Nice to haves:

• Experience with updating GBP citations
• Proven experience creating backlinks for SEO health and optimization
• Experience writing website content

Schedule: GY Shift

Setup: Remote / WFH

• Why Join STAFFVIRTUAL?
  • Competitive compensation and benefits package
  • HMO coverage starting on Day 1
• Paid time offs
• Training, career growth, and global exposure
• A collaborative and supportive team culture

If you're a motivated, client-focused professional who's ready to grow with a company that values people and performance, wed love to hear from you. Apply now and join our dynamic team at STAFFVIRTUAL!