Lyra Health

Health Systems Customer Marketing Specialist

Job Description

About the Role:
The Health System Marketing Specialist serves as a marketing strategist for Lyra’s existing health system and provider partners. This role is responsible for maintaining strong brand awareness, increasing referral volume, and driving engagement across established and net-new accounts through thoughtful and data-driven marketing initiatives. 

This role works cross-functionally with customer success, clinical leaders, product, and operation teams to inform marketing efforts and ensure alignment. The role is responsible for helping develop campaigns, content, and provider-facing resources that promote a broad range of youth and adult mental health services. 

Why You’ll Love Working at Lyra 
-Make a meaningful impact by improving access to mental health care
-Collaborate with passionate, mission-driven teams 
-Competitive compensation and comprehensive benefits 
-Flexible work environment and growth opportunities



Responsibilities
  • Execute lifecycle marketing programs to engage new and existing health systems and clinical partners. 
  • Project manage integrated marketing campaigns across digital and traditional channels, collaborating with cross-functional marketing teams 
  • Manage execution of webinars, including topic development, speaker coordination, promotion, and follow-up. 
  • Create and maintain presentation decks, co-branded collateral, and referral toolkits for health system administrators and provider partners. 
  • Partner closely with the Lyra customer success team to identify expansion opportunities and support account growth within existing partners. 
  • Collaborate cross-functionally with clinical, product, and leadership teams to ensure messaging is accurate, cohesive, and aligned with clinical best practices. 
  • Create educational content that resonates with provider and patient audiences.
  • Monitor and analyze campaign performance using KPIs such as engagement, conversions, referral volume, and ROI; report insights and recommendations to stakeholders. 
  • Maintain Lyra’s brand voice and ensure all marketing materials adhere to ethical, compliant, and sensitive standards for mental health marketing. 

    • Qualifications
  • 3+ years of experience in digital or integrated marketing; healthcare or behavioral health strongly preferred. 
  • Experience developing and managing campaigns across SEO, email, social, and paid media. 
  • Proficiency with cloud-based Customer Relationship Management (CRM) platforms such as Salesforce strongly preferred. 
  • Strong project management skills with the ability to manage multiple priorities and stakeholders 
  • Exceptional written, verbal, and presentation skills, with the ability to translate complex clinical concepts into clear, compelling messaging. 
  • Proven experience working cross-functionally with diverse internal teams. 
  • Understanding of the healthcare ecosystem and mental health/substance use services is a plus. 

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