Marketing Specialist

Job Description

We are seeking a highly skilled and execution-focused Senior Marketing Specialist to drive SEO strategy and performance for a U.S.-based multi-location service business. This role works closely with the CEO and Marketing Manager to ensure the optimization and growth of the company’s online presence across multiple markets in Florida. The ideal candidate will have a deep understanding of local SEO, technical SEO, and content strategies to improve organic visibility, drive traffic, and generate leads.

This is not a client-facing sales role but a strategic execution role focused on SEO optimization, content coordination, reporting, and performance tracking to enhance the company’s digital footprint.

Duties / Tasks to Perform

• Google Business Profile Management: Oversee and optimize Google Business Profiles for five Florida markets: Gainesville, Jacksonville, Orlando, Tampa, and Miami.
• Keyword Research & Content Strategy: Conduct keyword research, create content briefs for the Marketing Manager (Gabi) to generate blog posts, and ensure on-page SEO optimization for all service and location pages on WordPress.
• Technical SEO: Monitor and resolve technical issues such as crawl errors, site speed, broken links, and indexation across the website.
• Local Citation Management: Build and maintain NAP consistency across local citations for all markets, ensuring accuracy and completeness.
• Backlink Strategy: Develop and implement a backlink acquisition strategy to improve domain authority and search rankings.
• SEO Performance Tracking: Track keyword rankings, organic traffic, and lead attribution using Google Search Console, Google Analytics (GA4), and CallRail.
• Monthly Reporting: Create and deliver monthly SEO performance reports that include key metrics, insights, and actionable recommendations.
• Collaborate with Leadership: Participate in weekly check-ins with the CEO (Rob) and Marketing Manager (Gabi) to discuss SEO strategy, performance, and next steps.
• Competitor Analysis: Perform regular competitor analysis for MSP and IT services keywords in Florida to identify growth opportunities and adjust strategy.
• Review Strategy Support: Assist with strategies to increase and manage reviews across Google Business Profiles to boost local visibility.

Requirements

• Experience: Proven experience in SEO, especially local SEO and technical SEO for multi-location service businesses.

• SEO Tools: Expertise in tools such as Google Search Console, Google Analytics (GA4), Ahrefs, SEMrush, Moz, or Screaming Frog.
• On-Page & Technical SEO: Experience with on-page SEO (meta tags, schema markup, headers) and technical SEO (site speed, crawlability, Core Web Vitals).
• Content Management: Ability to create content briefs and collaborate with content creators to drive blog content.
• Reporting: Proficient in generating SEO reports with KPIs tied to rankings, traffic, and lead generation.
• Industry Knowledge: B2B service industry experience is preferred, with familiarity in MSP and IT services a plus.
• Collaboration & Communication: Comfortable working closely with leadership and marketing teams to execute strategies and meet goals.

Schedule: Monday - Friday 8am - 5pm (GMT -5-00) Eastern Time (US & Canada), Bogota, Lima

Benefits

• Fully remote work environment
• Stable, long-term collaboration
• Clear scope of responsibilities and structured workflows
• Training and onboarding support
• Opportunity to work with international teams
• Exposure to modern tools and professional processes
• Supportive and collaborative work culture
• Opportunity for skill development and career growth

📌 Before You Apply, Please Read:

At Freelance Latin America, we’re excited to connect you with meaningful remote opportunities. However, we want to be clear:

⏰ These are professional roles with set schedules defined by the client.
Consistent availability is expected. You will have a set work schedule determined by the client, and you are expected to be present during those hours.

🤝 You will be part of the client’s team.
You’ll follow their company guidelines, communication practices, and workflows, ensuring seamless collaboration.

📈 KPIs and goals matter.
Your performance will be measured to ensure alignment with client expectations and project objectives.

🧑‍🏫 Training may be required.
You might need to complete training to fully understand your role, tools, and client processes.

🎯 Commitment and responsibility are essential.
We work with clients who rely on your dedication to deliver consistent, high-quality results. This is key to building trust and long-term partnerships.

🚀 Ready to grow your career with us?
Apply only if you are ready to commit, learn, and take ownership of your role.