Senior Marketing Manager, Display & Online Video
Job Description
At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. There’s something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams. Here, we all play an integral part in helping business owners, entrepreneurs, non-profits and individuals to succeed by giving them all the help and tools they need to grow online. We’re energized by new challenges and new possibilities-and we’re just getting started!
Constant Contact is seeking a performance-focused paid media leader with deep expertise across online video and programmatic display to drive new customer acquisition at scale. In this role, you will expand reach among small businesses and deliver efficient, high-quality trials and sign-ups across paid channels. This role blends strategic planning, analytical rigor, and hands-on buying and optimization in a high-growth SaaS environment.
What You'll Do:
- Develop media strategies across display and online video focused on driving measurable customer acquisition and efficient growth.
- Build cross-channel plans aligned to CAC targets, trial sign-up goals, Gross Adds goals, and audience expansion initiatives.
- Manage end-to-end buying on key platforms (Meta, YouTube, TikTok, Reddit, GDN, DV360) with a strong focus on conversion efficiency and disciplined pacing.
- Own programmatic display activation and optimisation (DV360 and/or GDN), including prospecting and retargeting strategy, audience expansion, placement management, frequency controls, and creative rotation.
- Monitor budgets daily to ensure efficient pacing towards lead, trial, Gross Adds, and CPA goals.
- Conduct real-time optimisations across bidding, audiences, creative variations, and placements to improve conversion outcomes.
- Run a structured creative testing engine using US winners and rapid localisation, documenting learnings and making scale or stop decisions.
- Apply display quality controls and governance, including brand safety and suitability guardrails, placement exclusions, and viewability and fraud monitoring in partnership with Analytics and Marketing Ops.
- Partner with CRO and Sites teams to reduce conversion friction and improve funnel performance (click to trial and trial to paid).
- Coordinate with Analytics and Marketing Ops on event quality, UTMs, attribution concepts (including view-through considerations where relevant), and reporting integrity.
- Work closely with Growth Marketing, Creative, Brand, Analytics, and Product Marketing to ensure media supports go-to-market priorities.
- Where required, support indirect paid media execution (including LinkedIn) in collaboration with the relevant owners, without detracting from core SMB acquisition priorities.
Success Measures:
- Display and video contribution to Gross Adds within CAC guardrails.
- Budget pacing discipline and forecast accuracy at channel and campaign level.
- Creative test velocity and measurable performance uplift from winners.
- Clear test-and-learn decisions on channel expansion (YouTube, TikTok, and display scale) with defined thresholds and documented learnings.
- Strong campaign hygiene, measurement integrity, and dependable optimisation cadence.
Who You Are:
- Bachelor’s degree in marketing, advertising, communications, or related field.
- 5 to 8+ years hands-on online video, and display/programmatic buying experience with acquisition accountability.
- Deep Meta expertise; strong working knowledge of YouTube and OLV, TikTok, and programmatic display buying and optimisation (DV360 and/or GDN).
- Strong analytical capability with high proficiency in performance dashboards, attribution concepts, and campaign-level diagnostics.
- Strong communication skills and stakeholder management, able to operate effectively in a matrixed environment.
Preferred:
- SaaS or subscription-based experience, ideally SMB audiences.
- Knowledge of incrementality testing and measurement approaches such as MMM or MTA.
- Experience with ad verification, brand safety, and performance measurement tooling.
The specific salary offered to a candidate may be influenced by a variety of factors including the candidate’s experience, their education and work location. In addition, some roles may be eligible for additional on target commission pay or bonus. The compensation package includes health and welfare benefits including paid leave.
Why You’ll Love Us:
- We celebrate one another’s differences. We are proud of our culture of diversity and inclusion, and we're always working hard to strengthen and improve this culture. We have programs in place that bring us together on important issues and provide educational opportunities for all employees.
- Join the experts. If you're passionate about supporting businesses and organizations, you won’t find a better spot to share your talent. We’re dedicated to improving the quality of our product from a customer standpoint and have a true desire to enable the success of businesses, non-profit organizations, and community groups.
- You’ll have opportunities to grow your career. We encourage and support our team members to learn different aspects of the business, take on stretch assignments, seek coaching opportunities and professional development opportunities.
- A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family
At Constant Contact, we’re all about work flexibility and are proud to serve our customers as a hybrid workforce. Our hybrid work model combines the convenience of remote work with access to our great office locations to collaborate in-person, participate in live trainings, and socialize with colleagues.
Application Deadline: 30 days. We may fill this job opening prior to the deadline if a candidate is selected by us.
Vision6 Pty Limited is an affiliate of Constant Contact, Inc. and a part of the Constant Contact group of brands.
Constant Contact is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, genetic information, veteran status or any other status protected under applicable law. If you require accessibility assistance applying for open positions, please contact [email protected].
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Notice to Recruiters and Staffing Agencies:
Constant Contact has an internal talent acquisition department and designated career site for individuals looking to join our team. Constant Contact will not accept unsolicited resumes from any external recruiters, staffing firms, search agencies or any fee-based referrals. Any unsolicited resumes sent to directly to Constant Contact, in any capacity will be considered property of Constant Contact. Constant Contact will not pay a fee for any placement resulting from the receipt of an unsolicited resume.
