Job Description

This role is for one of the Weekday's clients

Salary range: Rs 500000 - Rs 600000 (ie INR 5-6 LPA)

Min Experience: 2 years

Location: Remote (India)

JobType: full-time

We are looking for a thoughtful and creative Social Media Manager to build and shape the voice of a health and lifestyle brand focused on sustainable habits and long-term transformation. This role requires someone who can craft authentic narratives, develop meaningful content strategies, and position the brand as credible, grounded, and trustworthy.

You will play a key role in building a strong digital presence by translating expert thinking around behavior, habits, and sustainable weight loss into compelling, relatable content.

Requirements

Key Responsibilities

Develop and refine the brand’s voice and personality across social platforms to reflect credibility, warmth, and trust.
Create cohesive story arcs and strategic content that communicate expert insights on habits, behavior change, and sustainable weight management.
Plan and execute a structured content calendar aligned with marketing initiatives, community engagement, and industry trends.
Collaborate closely with designers and creative teams to transform ideas into engaging content pieces.
Monitor weekly performance metrics, analyze trends, and optimize content strategies accordingly.
Convert client journeys into structured social proof, including testimonials, case studies, and documented belief shifts.
Clearly and confidently communicate the program’s philosophy and methodology through content.
Support query management and engagement on the Founder’s social media handle.

Must-Have Qualifications

Proven 0-to-1 experience in building and growing early-stage brands on social media.
Strong alignment with a sustainable, habit-first philosophy around health and lifestyle transformation.
Exceptional storytelling ability — capable of turning insights, behind-the-scenes moments, and client experiences into warm, honest narratives.
Strong understanding of audience psychology and platform dynamics.
Ability to find the intersection between brand messaging, audience interests, and platform algorithms.

Preferred Attributes

Deep understanding of behavioral psychology, especially around habits, weight loss, and self-image.
Empathy-driven communication style with a strong grasp of how people think and feel.
Strategic mindset combined with creative execution capability.

Core Skill

Social Media Marketing