Digital Marketing Strategist

Job Description

Influencify Media is seeking a passionate and results-driven Digital Marketing Strategist to join our dynamic team. In this role, you will be at the forefront of shaping our digital marketing efforts and influencing client success through innovative strategies. You will take a lead role in developing and executing comprehensive marketing campaigns, utilizing your expertise in SEO, social media, content marketing, and data analytics. We are looking for someone who is not only creative but also analytical and data-oriented, capable of interpreting market trends and consumer behavior to inform strategic decisions. Collaborating closely with our content creators, designers, and account managers, you will foster a cross-functional approach to reach our goals. Your ability to adapt to the ever-evolving digital landscape and stay ahead of industry trends will be crucial in implementing effective marketing strategies that resonate with our target audience. At Influencify Media, we value forward-thinking individuals who are eager to make a significant impact and drive brand awareness. This position offers a unique opportunity to work with a diverse portfolio of clients and deliver measurable results, ultimately enhancing our brand’s presence in the digital space.

Responsibilities

• Develop, implement, and manage digital marketing strategies across multiple channels.
• Analyze marketing data and metrics to optimize campaigns and improve ROI.
• Collaborate with the creative team to produce engaging content for various platforms.
• Conduct market research to identify trends and consumer behavior.
• Manage and grow social media presence, including content creation and community engagement.
• Monitor and report on the performance of digital marketing campaigns and initiatives.
• Coordinate with SEO and PPC teams to enhance online visibility and traffic.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience as a Digital Marketing Strategist or similar role.
• Strong understanding of SEO, PPC, social media, and content marketing.
• Excellent analytical skills with a data-driven mindset.
• Proficient in digital marketing tools and analytics platforms (e.g., Google Analytics, SEMrush).
• Creative problem solver with strong organizational and project management skills.
• Excellent written and verbal communication abilities.