Paid Media Manager

Job Description

About SimpleCITI

SimpleCITI Companies is a U.S.-based commercial real estate and specialty finance firm. We acquire, manage, develop, lease, and finance assets nationwide. We operate like a private equity platform and use automation to scale investor acquisition and portfolio growth.

The Role

We are hiring a hands-on Social Media & Paid Media Manager to drive investor acquisition, lead generation, and brand authority.

This is a performance marketing role, not a content-posting job.

You must know how to build, launch, optimize, and scale paid campaigns in competitive financial markets.

What You’ll Own

Paid Media (Core Focus)

• Build and scale campaigns across:
• Meta (Facebook / Instagram)
• Google Ads
• Microsoft (Bing)
• Craigslist
• Manage Ads Manager platforms directly (no outsourcing)
• Run A/B testing (copy, creatives, targeting)
• Optimize for CPL, CAC, ROAS
• Build retargeting funnels and multi-stage investor journeys
• Control budgets and scale winning campaigns

Go-To-Market Execution

• Launch digital campaigns for new investment offerings
• Build full acquisition funnels (ads → landing pages → email → retargeting)
• Identify new audience segments and growth channels

SEO & Organic Growth

• Execute on-page and off-page SEO
• Perform keyword research and competitor analysis
• Improve rankings and organic traffic
• Track keyword performance and domain growth

Social Media Authority

• Manage LinkedIn, Facebook, Instagram
• Build investor-focused content strategy
• Grow engagement and qualified audience
• Maintain strong brand positioning

Analytics & Reporting

• Track performance in:
• Google Analytics
• Meta Ads Manager
• Google Ads
• Deliver weekly performance reports
• Make data-backed optimization decisions

Requirements

• 3–7+ years in paid digital marketing
• Proven experience scaling paid campaigns in finance, real estate, or high-ticket industries
• Strong understanding of funnels, attribution, and conversion tracking
• Deep platform knowledge (Meta, Google, Bing)
• Experience optimizing landing pages for conversions
• Analytical, numbers-driven, ROI-focused
• Strong English communication

Not a Fit If

• You only manage organic social posts
• You have never scaled paid budgets
• You rely on agencies to execute campaigns

Benefits

• Remote role (India-based)
• Competitive compensation
• Direct exposure to U.S. commercial real estate and investor markets
• High ownership and impact