Job Description

Fractional Social Media Manager

Job Type: Part-Time, Mon-Fri (PST Hours)

Role Overview

We’re looking for a Fractional Social Media Manager to own and execute our social media strategy, strengthen brand credibility, and drive meaningful engagement across key platforms.

This is a strategic and hands-on role for someone who understands how to build trust in healthcare-related industries, create educational yet engaging content, and grow a brand presence with purpose. You’ll operate with a high level of autonomy while collaborating closely with internal stakeholders to ensure accuracy, compliance, and consistency.

If you thrive in regulated or trust-sensitive industries and know how to translate complex topics into clear, compelling content — we’d love to hear from you.

What You’ll Do

Develop and execute a comprehensive social media strategy aligned with brand, growth, and trust-building goals
Manage day-to-day posting, scheduling, and optimization across platforms (Instagram, Facebook, LinkedIn, X/Twitter)
Create and curate high-quality content, including:

Educational posts
Patient-focused storytelling
Brand campaigns

Collaborate with internal stakeholders to ensure medical accuracy, compliance, and brand consistency
Monitor performance metrics and optimize content based on engagement, growth, and audience insights
Stay current on social media trends, platform updates, and best practices — particularly within healthcare and medical tourism

Requirements

5+ years of hands-on social media management experience
Strong portfolio showcasing social media accounts, campaigns, or brands managed (healthcare, wellness, or service brands preferred)
Fluent English with excellent written communication skills
Proven ability to manage social media independently with minimal oversight
Strong understanding of content strategy, audience growth, and engagement analytics
Experience working in regulated or trust-sensitive industries is a plus

Nice to Have

Experience in healthcare, wellness, or medical tourism
Familiarity with social media scheduling and analytics tools
Ability to translate complex or technical topics into clear, engaging, audience-friendly content