Anchorage

Member of Product Marketing, Trading

Job Description

This individual will think strategically about how to win our market and then lead successful go-to-market initiatives. They will be responsible for developing the strategy, building deep client and competitor understanding, and impacting the way we build, market, and sell our product and service offerings. We’re looking for thoughtful people who can blend ideation and implementation, then articulate crisp value propositions to clients, the market, and to our team. 

We have created the Factors of Growth & Impact to help Villagers better measure impact and articulate coaching, feedback, and the rich and rewarding learning that happens while exploring, developing, and mastering the capabilities and contributions within and outside of the Member of Product Marketing role:


Technical Skills:
  • Drive campaigns and lead nurturing efforts, so we can generate more business; ensure a data-driven approach informs our go-to-market strategies
  • Write content with strong copywriting skills and fluency in our brand voice
  • Build FAQs, run trainings, and disseminate competitor insights in a way that ensures our sales team is armed with the strongest talking points—and that effective feedback loops are in place to evolve our messaging

    • Complexity and Impact of Work:
  • Shape our positioning and messaging; articulate our value propositions to increase awareness and adoption
  • Manage product launches as well as the introduction of new product and service features by leading client communications across channels

    • Organizational Knowledge:
  • Collaborate across Marketing, Product, Sales, and our business lines to align support for and flawless execution of go-to-market initiatives
  • Develop fluency in our product and platform capabilities

    • Communication and Influence:
  • Collect and analyze client and competitor insights and disseminate learnings to the wider Anchorage Digital team
  • Create product marketing content that will accelerate Anchorage Digital’s growth, including webpages, collateral, blog articles, in-app client notifications, emails, educational white papers, and advertisements.

    • You may be a fit for this role if you have:
  • Comfort writing short- and long-form content for an institutional audience
  • Deep knowledge of crypto or finance
  • Experience leading marketing campaigns in a cross-functional environment
  • Are someone who constantly searches for new client and market insights to inform positioning
  • Are keen to become an expert in technical product features and influence how they’re differentiated
  • You read about b2b product marketing tactics during your free time

    • Although not a requirement, bonus points if:
  • You were emotionally moved by the soundtrack to Hamilton, which chronicles the founding of a new financial system. :)

    • Apply Now
    Job Summary

    Digital Marketing Manager

    About HuzzleAt Huzzle, we connect high-performing professionals with global companies across the UK, US, Canada, Europe, and Australia. Our clients include startups, digi

    • Mexico
    • 8 days ago

    Base Ecosystem Product Marketing Manager

    Ready to be pushed beyond what you think you’re capable of? At Coinbase, our mission is to increase economic freedom in the world. It’s a massive, ambitious opportunity t

    • USA Only
    • 8 days ago

    Marketing Manager (Execution Driven)

    Reinventing Short-Term RentingSmartStay is a holiday homes company that offers luxury furnished apartments in prime locations like Downtown Dubai. Alongside SmartStay, we

    • Latvia Only
    • 10 days ago

    Digital Marketing Manager

    About HuzzleAt Huzzle, we connect high-performing professionals with global companies across the UK, US, Canada, Europe, and Australia. Our clients include startups, digi

    • Philippines
    • 20 days ago