Head of Marketing

Job Description

Industrial operations are bleeding efficiency & money because 80% of the workforce (the frontline) is disconnected from the software that’s supposed to run the business. Workers in global organizations face a battle fighting through complex apps and locating critical information while struggling with language barriers, and literacy gaps.

We built Tandm to fix this. It’s a voice-first AI platform that delivers ROI through three core pillars:

1. Connect: We bridge the gap between workers and systems. Whether they use a radio or a phone, workers can speak data directly into their stack (SAP, Maximo, Intelex) without ever touching a screen.
2. Query: We solve the "Operational Drift" caused by unread manuals. Workers ask questions and get immediate, reference-backed answers from your approved SOPs—bypassing literacy and language barriers.
3. Intelligence: A simple voice conversation with Tandm can trigger workflows, dispatches maintenance, and guide workers on safe next steps instantly.

We’ve been building quietly with partners since June 2024. Now, we’re ready to open the doors, and we need you to lead the charge.

Most buyers don't know a "conversational layer" is an option yet. You need to change that narrative. You will build our marketing function from scratch, proving to executives that "voice-first" isn't just cool tech—it’s the fastest way to save downtime costs and improve operational efficiency.

What You’ll Do

• Pick the Strategy: ABM for the C-Suite? Content Marketing? Events? You tell us the best path to revenue, then you build it. We aren't looking for someone to follow a playbook; we want you to write it.
• Do the Work: This isn't a "sit back and direct" role. You’ll be in the trenches—writing the copy, setting up the lead-gen processes, and A/B testing campaigns yourself.
• Build, Execute, Adjust: We believe there is no single "perfect" strategy. You will launch initiatives, look at the data, and iterate. If a strategy isn't hitting, you pivot.
• Lead the Squad: You’ll work with 2–3 internal team members (who split time with product and design) to help you execute your vision. You orchestrate the internal resources and any external agencies to hit our goals.
• Define the Brand: Position Tandm in the market. You’ll be responsible for taking complex AI tech and turning it into a high-stakes ROI story that resonates with global Operations and Safety executives.

Requirements

Who You Are

• A Builder: You are comfortable starting with a blank page. You don’t need a handbook; you’re the one who writes it.
• Autonomous & Accountable: You manage your own time and priorities. We don’t do micromanagement here—we value results and reliability.
• 4+ Years of SaaS Marketing: You’ve been around the block in B2B SaaS and know how to move a prospect from "never heard of you" to "I need a demo."
• Insanely Curious: You might not know EHS (Environment, Health, and Safety) or Industrial Tech yet, but you’re eager to learn why a "fault code on a crusher" is a million-dollar problem.
• Bilingual Bonus: Our business is conducted in English, but our team is heavy on LATAM talent. Spanish language skills are a huge plus (but not required).
• The "Founding" Vibe: High energy, multi-hat wearer, and someone who thrives in the "production-ready but constantly evolving" stage of a startup.

Success Metrics (First 6 Months)

• The First Playbook: Within 60 days, identify and launch the primary "path to revenue" (e.g., an ABM pilot or a content engine).
• Market Positioning: Finalize the messaging framework that connects Tandm’s AI to the ROI of existing stacks like SAP and Intelex.
• Pipeline Flow: Establish a consistent flow of qualified leads/demos for our Early Adopter Program.
• Iteration Velocity: Demonstrate at least 2 major "pivots" or adjustments to the strategy based on real-world A/B testing and market feedback.

Benefits

The "fine print" (transparency first)

We are an early-stage startup. We value openness and treating people like adults.

• Pay: Contract hourly $45 - $65 usd/hr (up to full time - 160 hrs/month)
• Vacation: 15 days paid time off + public holidays in your country
• Equity: Possible Equity Options (TBD).
• Location: 100% Remote. Work from anywhere.
• Benefits: Global health insurance for residents of 175 countries/ digital nomads (see SafetyWing.com for a list).
• Culture: High trust, no drama. Deliver your work, set your own schedule.

How we hire

We don't believe in free work or endless interview rounds. We use a "try-before-we-commit" model so we both know it's a fit.

• Submit Application + Video Introduction
• 1st Interview: Meet 2–3 team members to see if we vibe.
• Paid Project (The Audition): The top 3 candidates get a 2-week paid contract (no more than 10-15 hours of your time) to build a strategy/launch plan: meet regularly to answer questions you have. Show us how you think and work.
• Presentation: Present your plan to leadership.
• Decision: The best fit gets the offer.