Senior Marketing Manager - Website Experience (Remote First)

Job Description

The Mandate: Website Monetization & Merchandising

Commercial Ownership: Full accountability for website KPIs, including conversion rates (visit-to-app), bounce rates, and overall revenue per session. You will identify "leaks" in the funnel and design the strategies to plug them.

Onsite Merchandising & Hooks: Design and execute a promotional roadmap. You will be responsible for the "visual merchandising" of the site—creating compelling promotional hooks, seasonal offers, and high-converting CTAs that drive immediate action.

Engagement Tool Strategy: Identify and source interactive tools (e.g., coverage calculators, industry quizzes, or risk assessment tools) that provide value to visitors while gathering intent data to move them deeper into the funnel.

Growth Program Development: Design, scale, and measure onsite "value-add" programs (such as loyalty flows or partner perks). You will focus on making these programs intuitive, making the value proposition clear, and ensuring they drive higher checkout completion.

High-Velocity Experimentation: Lead our A/B and multivariate testing program. You will source the testing tools and design experiments—from layout shifts to messaging tests—to prove what drives the most revenue.

Audience Segmentation & Personalization: Develop a strategy to target different customer segments (by industry or buying stage) with tailored content sections and themes. A contractor and a consultant should have two distinct, high-relevance experiences on our site.

The Mandate: Strategy, UX & Technical Fluency

Aesthetic & UX Leadership: Take a holistic view of the site to identify areas for modernization. You will work with the Design team to ensure the site's aesthetic is premium, modern, and high-trust.

Modern SEO & AI Strategy: Develop an organic growth strategy with a strong focus on the evolving landscape of AI-driven search, ensuring our technical footprint and content structures are built for the future.

Technical "Bridge" (WP Literacy): While you will partner with a dedicated WordPress Developer for complex builds, you must be "tech-fluent." You understand WordPress architecture, site footprints, and load-time optimization. You are comfortable making small administrative tweaks and managing the "admin" side of the house to keep marketing moving fast.

Data Capture for Non-Converters: Identify creative ways to engage and collect data from visitors who don’t convert on their first visit, building a long-term pipeline for the marketing team.

What Success Looks Like:

Greater Monetization: A significant increase in the conversion rate from visitor to application across all key industries.

Higher Engagement: Lower bounce rates and increased adoption of onsite interactive tools.

Program Growth: Measurable lift in users engaging with and finding value in our "value-add" and perks programs.

Modernization: A faster, more intuitive, and visually modern website that outpaces our competitors.

Requirements:

Experience: 6+ years in Growth Marketing, Digital Merchandising, or Website Experience Management.

Commercial DNA: You don't just care about "traffic"; you care about revenue. You have a proven track record of managing a high-traffic site with direct commercial outcomes.

The "Marketer's Eye": Strong UI/UX sensibilities. You can articulate why a design will or won't convert and can bridge the gap between "pretty" and "performant."

Tech-Fluent: You are deeply familiar with the WordPress ecosystem and basic front-end principles (HTML/CSS). You know how to talk to a developer to get complex things built right the first time.

Tool Expertise: Mastery of GA4, GTM, and A/B testing platforms (VWO, Optimizely, etc.).