Job Description

Role Overview

Magnet Forensics is seeking an experienced Product Marketing Manager to join our high performing marketing team. Reporting to the Director of Product Marketing, you will take ownership of your products’ positioning and messaging and be the essential bridge between Product Management and Marketing to create effective go-to-market plans that help achieve organizational objectives.

You are a self-starter that will develop a keen understanding of your target audiences, product features and customer benefits to create effective content assets that can be leveraged across multiple awareness and demand-generation campaigns. You will also create, manage, and deliver high impact & timely enablement content prioritizing assets to support sales and customer success teams. The Product Marketing Manager will be data-driven and analytical in their approach, ensuring on-going performance analysis.

What You'll Do

Develop a deep understanding of our target customers, developing customer profiles and establish personas that guide messaging and marketing activities

Create messaging and content to explain highly technical features & concepts to a breadth of personas with various technical aptitude levels

Work with sales and partner enablement teams to provide the marketing elements they need to successfully participate in pitches, conferences, panels, and prospecting activities that align with the buying process

Develop sales videos, decks, one pagers, and other content/tools that enable the sales team to articulate product story and unique selling proposition

Educate the sales on the latest messages and resources to ensure our message is making it to market and evaluate consumers’ attitudes and feelings toward our products

Act as a product expert / evangelist in support of training, sales, media relations, demand creation, and trade show support

Work alongside demand generation and communications teams to develop plans that drive awareness and product engagement among potential and existing customers

Collaborate with sales to understand & support ongoing enablement and asset needs and maximize the impact of messaging

Assist in creating customer advocacy content including case studies and customer testimonials

Partner with the technical marketing team to identify and develop timely competitive analysis to understand the competitive landscape and industry trends

Author compelling content related to the product portfolio for use across whitepapers, blogs, sales enablement, etc.

What We're Looking For

5+ years experience in B2B software product marketing

Strong technical acumen with ability to quickly synthesize technical content into ‘positioning’ for technical and non-technical audiences

Proven track record of writing effective B2B content

Experience creating sales enablement materials and content – background in video development desired, but not required.

Experience using SharePoint for content management

Excellent communication and presentation skills; highly skilled in impactful PPT creation

Experience using Teams, Miro, Asana.com, Adobe Suite preferred

Demonstrated ability to operate in a fast-paced environment; desire to roll up your sleeves and work collaboratively with teams across the organization

Digital Marketing Manager (Part-time)

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