Wealthsimple

Manager, Demand Generation (B2C Lead Generation)

Job Description

About the Role

We’re looking for a Demand Generation Manager to own and scale key top-of-funnel demand generation programs. This role is responsible for driving high-quality leads, improving conversion across the funnel, and partnering closely with Growth and Sales to turn demand into pipeline and revenue.

You’ll operate with a high degree of autonomy while delivering against clearly defined growth and pipeline goals, bringing structure and clarity to ambiguous projects and growth opportunities.


In this role you’ll have the opportunity to:
  • Own the execution and optimization of top-of-funnel demand generation across multiple channels, including (but not limited to) paid media, lifecycle programs, content, partnerships, and experiments.
  • Drive lead volume and lead quality, with a strong understanding of downstream conversion and pipeline impact.
  • Partner closely with Sales and RevOps to align on ICPs, lead definitions, routing, feedback loops, and pipeline goals.
  • Optimize the full funnel—from first touch to opportunity—through testing, CRO, and continuous iteration.
  • Build and maintain clear reporting on funnel performance, identifying opportunities to improve conversion rates at each stage.
  • Launch and scale new demand programs, bringing structure and clarity to ambiguous projects and under-defined initiatives.
  • Collaborate cross-functionally with Sales, RevOps, Product Marketing, Data and Creative to ensure tight execution and shared accountability.

    • What you’ll bring:
  • A proven track record of growing top-of-funnel leads through multiple channels, with deep hands-on experience in paid media.
  • Experience partnering with sales organizations, with a solid understanding of how marketing contributes to pipeline and revenue.
  • Strong understanding of the full funnel, including lead generation, qualification, conversion, and optimization.
  • Analytical mindset with the ability to use data to diagnose problems, prioritize opportunities, and measure impact.
  • Comfort operating with autonomy in a fast-moving environment, with a strong bias toward execution and delivery.
  • Clear, structured thinking and strong communication skills.

    • Nice to Have:
  • Experience in B2B, fintech, SaaS, or other high-growth environments.
  • Familiarity with marketing automation, CRM systems, and experimentation frameworks.
  • Experience supporting or improving lead scoring, routing, or CRO programs.

    • Apply Now
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