Email Marketing Specialist

Job Description

Job Title: Email Marketing Specialist
Job Type: Full-time / Remote
Work Hours: Flexible (North American time zones preferred)

Job Overview:
Our client, Pophaus, a fast-growing social-first creative agency working with consumer brands across CPG, wellness, food & beverage, beauty, and DTC, is looking for an Email Marketing Specialist to own email and SMS execution across multiple client accounts. In this role, you will build, launch, optimize, and report on campaigns and lifecycle flows while contributing to retention growth, LTV improvement, and revenue performance.

Or

We’re helping our client find an experienced Email Marketing Specialist who understands segmentation, lifecycle marketing, and retention strategy—not just campaign sends.

Responsibilities:
Design, build, and execute email and SMS campaigns and automated lifecycle flows
Manage email and SMS calendars, scheduling, and deployments across multiple brands
Develop and maintain flows including welcome, abandoned cart, post-purchase, winback, and retention sequences
Build and manage audience segmentation based on behavior, purchase history, and engagement
Monitor campaign and flow performance, reporting on revenue, open rates, CTR, conversion, and retention metrics
Identify insights and optimization opportunities using performance data
Collaborate with creative, strategy, and account teams to improve lifecycle performance
Support client communication with performance insights and strategic recommendations
Ensure deliverability best practices and brand voice consistency across all accounts

Requirements

Must-Have:

5+ years of experience in email marketing

Strong proficiency with Klaviyo

Hands-on experience with SMS marketing

Direct experience managing email marketing for e-commerce or DTC brands

Strong understanding of segmentation, lifecycle marketing, and retention strategy

Deep knowledge of email marketing metrics and analytics

Excellent written communication skills in English

Ability to manage multiple accounts independently

Benefits

Nice-to-Have:

Agency experience managing multiple client brands

Experience working with CPG, wellness, beauty, or food & beverage brands

Familiarity with North American consumer behavior and trends

Experience collaborating closely with creative and design teams