Media Buyer - LATAM
Job Description
About Huzzle
At Huzzle, we connect exceptional talents with top opportunities at leading companies across the UK, US, Canada, Europe, and Australia. Our clients include startups, digital agencies, and tech platforms in industries such as SaaS, MarTech, FinTech, and EdTech. Unlike an outsourcing agency, we place you directly with a client where you’re hired in-house as a valued member of their team.
Role Type: Full-time
Engagement: Independent Contractor
Job Summary
We’re looking for an experienced Media Buyer / Performance Marketing Specialist with deep expertise in Meta Ads for lead generation. The ideal candidate understands not just how to run campaigns—but how to make data-driven decisions that directly impact CPL, conversion rates, and pipeline growth. You’ll own the full campaign cycle—from audience research and ad creative analysis to funnel split-testing and optimisation.
Key Responsibilities
- Strategise, launch, and optimise Meta lead generation campaigns with a focus on cost-effective scaling.
- Interpret campaign metrics beyond surface-level KPIs—understanding which metrics truly “move the needle.”
- Analyse video ad performance using data insights to identify what’s working, what’s not, and why.
- Plan and execute split tests across funnels, prioritising tests that drive the biggest performance impact.
- Collaborate with creative and copy teams to develop compelling ad messaging and visual concepts.
- Write and refine ad copy that converts—balancing creativity with analytical precision.
- Report on campaign performance and provide actionable recommendations backed by data.
Requirements
- Proven experience managing Meta Ads for lead generation (not e-commerce).
- Strong understanding of Meta optimization metrics and ad delivery mechanics.
- Analytical mindset with the ability to turn data into actionable insights.
- Experience with funnel split-testing and A/B testing frameworks.
- Strong copywriting skills—capable of producing persuasive, conversion-focused messaging.
- Familiarity with CRMs, tracking tools, and performance dashboards.
- Ability to work independently in a fast-paced, results-oriented environment.
Benefits
💻 Fully Remote: Work from anywhere with international teams
🚀 Career Growth: Join companies in SaaS, MarTech, and B2B services
🤝 Peer Community: Connect with high-performing sales professionals in our network
🧭 Ongoing Support: Receive guidance from Huzzle before and after placement
💰 Tailored Compensation: Salaries vary by client and candidate preference — we’ll match you with options that fit your goals
