B2B Marketing Manager
Job Description
About TailorCare
TailorCare is transforming the experience of specialty care. Our comprehensive care program takes a deeply personal, evidence-based approach to improving patient outcomes for joint, back, and muscle conditions. By combining a careful assessment of patients’ symptoms, health histories, preferences, and goals with predictive data and the latest evidence-based guidelines, we help patients choose—and navigate—the most effective treatment pathway, every step of the way.
TailorCare values the experiences and perspectives of individuals from all backgrounds. We are a highly collaborative, curious, and determined team passionate about scaling a high-growth start-up to improve the lives of those in pain. TailorCare is a remote-first company with a hybrid office in Nashville.
About the Role
Do you love developing messaging that engages, informs, educates, and amplifies brand awareness? Are you looking for a position with growth opportunities? We’re looking for an exceptional B2B Marketing Manager to join TailorCare’s marketing and communications team. You will have the opportunity to execute strategies that lay the foundation of marketing, brand, and culture at TailorCare. You will report to the Director of B2B Marketing and collaborate closely with the growth, product, clinical, and HR teams in a fast-paced environment. This role requires a combination of creativity, collaboration, project management, and strong writing and communication skills to build impactful content and campaigns that enhance the company's brand awareness internally and externally.
Responsibilities
- Content Creation: Manage B2B content strategy, creating engaging and persuasive materials, including website copy, blogs, social media posts, email campaigns, case studies, sales presentations, and other promotional materials.
- Social Media: Manage all social channels and content, with a heavy focus on LinkedIn.
- Brand Management: Maintain and enhance the company’s brand image by ensuring consistent messaging and branding across all communication channels.
- Public Relations: Work with an external agency to develop content and distribute press releases, draft talking points, and manage media inquiries.
- Event Management: Coordinate marketing events and conferences to promote the company and its products/services.
- Digital Marketing: Collaborate on digital marketing campaigns, social media maintenance, email marketing, and SEO/SEM to increase online visibility and lead generation.
- Analytics and Reporting: Monitor, analyze, and report on the performance of marketing and communications efforts.
- Team Collaboration: Work closely with cross-functional teams, including sales, product development, clinical operations, engineering, and human resources, to align marketing and communications strategies with overall business goals.
Qualifications
- Bachelor's degree in marketing, communications, journalism or related field, or equivalent practical experience
- 7+ years of experience in marketing or communications, in healthcare
- Strong portfolio that demonstrates knowledge of marketing and communications
- Experience using AI tools, WordPress, and HubSpot or a similar CRM to develop and deliver campaigns
- Excellent written and verbal communication skills
- US work authorization
What's In It For You
- Meaningful Work: We are dedicated to our mission and deeply value our patients and each other. Each day offers the opportunity to make a positive impact.
- Work Environment: We operate as a remote-first company with options for a hybrid work model in Nashville.
- Time Off: Our generous paid time off (PTO) and holiday plans ensure you have ample time to rest and recharge.
- Family First: We offer paid parental leave and support a healthy work-life balance, encouraging flexibility and autonomy. We love talking about our family and pets!
- Comprehensive Benefits: From Day 1, employees enjoy medical, dental, vision, life, and disability insurance, wellness resources and an employer HSA contribution.
- Fair Compensation: We are committed to equitable pay for all team members and support your future goals with a 401k plan that includes employer matching.
- Community: We foster an inclusive environment where you can rely on your teammates, share honest feedback, and feel comfortable being your authentic self at work each day.
TailorCare seeks to recruit and retain staff from diverse backgrounds and encourages qualified candidates to apply. TailorCare is an equal opportunity employer and does not discriminate on the basis of age, sex, gender identity/expression, sexual orientation, color, race, creed, national origin, ancestry, religion, marital status, political belief, physical or mental disability, pregnancy, military, or veteran status.
