Senior Product Growth Manager - Lifecycle & CRM

Job Description

We're actively recruiting a Senior Product Growth Manager as we continue to scale our growing FinTech division at M-KOPA. You'll turn data, experiments, and hands-on CRM execution into scalable growth systems that unlock financial inclusion for millions across Africa.

The Impact 💚

Own the growth systems that unlock financial inclusion for 7M+ customers across Africa. You'll architect segmentation frameworks, experimentation road maps, and lifecycle strategies that drive measurable revenue growth - while staying close enough to execution to personally validate what works. Your strategic decisions will influence product road maps, operational processes, and commercial priorities across 5 African markets, directly enabling millions of people to access products they've been traditionally excluded from.

The Opportunity

🎯 Strategic ownership with execution validation: Design the growth infrastructure and segmentation frameworks that guide lifecycle strategy across markets, while personally building campaigns to validate hypotheses and prove what scales

🏆 Influence beyond marketing: Your customer insights will inform product roadmaps, pricing strategies, and operational improvements - you'll partner with GMs, Product leads, and Operations directors to drive business model evolution

📊 Own revenue outcomes: Be accountable for activation, retention, and LTV metrics that directly impact P&L - design and execute the lifecycle systems that improve unit economics and drive sustainable growth

💡 Build growth operating systems: Create the experimentation frameworks, segmentation models, and measurement dashboards that enable teams across 5 markets to execute consistently and scale efficiently

💰 Commercial impact at scale: Work with Africa's richest fintech dataset (7M+ customers, $2B+ credit) and unique distribution complexity (30,000 field agents + 300 telesales + digital) to solve problems around alternative credit, multi-market scaling, and PAYG unit economics

🌱 Mission-driven leadership: Your strategic decisions contribute to products that have displaced 2.1M+ tonnes of CO₂ and connected 2.5M people to their first internet access

If you're a growth operator who's ready to move beyond optimising conversion rates for trivial products and want to build something that matters while accelerating your career in one of the world's fastest-growing tech ecosystems, this is it.

What You'll Do

This is a strategic leadership role that stays hands-on. You'll spend 60% of your time designing frameworks, influencing cross-functional teams, and owning business outcomes - and 40% validating your strategies through direct execution in CRM platforms. You architect the systems, then prove they work by building campaigns yourself.

Architect growth systems and frameworks: Design the segmentation models, experimentation road maps, lifecycle strategies, and measurement frameworks that guide how M-KOPA drives growth across markets. Build repeatable playbooks that Product, Operations, and Commercial teams use. Create the infrastructure (data models, scoring systems, journey templates) that enables consistent execution at scale.

Own revenue and retention outcomes: Be accountable for activation rate, retention, churn, and LTV metrics that directly impact business P&L. Use whatever levers move the numbers - lifecycle campaign optimisation, product road map influence, pricing recommendations, operational process improvements, or commercial strategy input. Report to leadership on growth performance and strategic opportunities.

Influence product and operations through data: Partner with Product teams to translate lifecycle insights into road map priorities. Work with Operations to redesign customer journey touch points. Collaborate with Commercial teams to refine pricing and segmentation. Conduct PMF analyses that define how we segment customers and prioritise features. Your customer behaviour insights shape what we build, not just how we market it.

Validate strategies through hands-on execution: Personally build campaigns in CleverTap/Braze to test your strategic hypotheses before scaling them. Run experiments that prove which segmentation approaches work, which messaging resonates, which incentives drive conversion. Stay close enough to execution to maintain credibility and ensure strategies are grounded in reality.

Lead cross-market growth initiatives: Design lifecycle strategies that work across Kenya, Nigeria, Uganda, Ghana, and South Africa - accounting for different customer behaviours, regulatory environments, and operational models. Build frameworks that enable local teams to execute while maintaining strategic consistency.

Enable teams and build capabilities: Create dashboards, playbooks, and processes that help Product know what to build, Operations know how to optimise, and Commercial teams know where to focus. Develop segmentation frameworks and growth methodologies that outlast individual campaigns.

Requirements:

• 7+ years in growth, product marketing, or lifecycle roles with clear progression from execution to strategic ownership - ideally at fintech, digital lending, subscription, or PAYG businesses in emerging markets

• Proven track record owning business outcomes: You've been accountable for revenue growth, unit economics, conversion rates, or LTV metrics - not just campaign performance. You can demonstrate how your work directly impacted P&L

• Product influence and cross-functional leadership: Clear examples of using customer insights and data to influence product road maps, operational processes, or commercial strategies. You've partnered with Product, Operations, and GM-level stakeholders to drive decisions beyond marketing

• Strategic framework builder: You've designed segmentation models, experimentation road maps, PMF analyses, or growth playbooks that others use. You create systems and infrastructure, not just execute within them

• Maintained hands-on execution capability: Despite strategic seniority, you still personally build campaigns in CRM platforms (CleverTap, Braze, Customer.io, HubSpot, MoEngage) to validate strategies and stay grounded in execution reality

• Sophisticated analytical approach: When faced with "conversion is flat," you instinctively think in segmentation → funnel analysis → hypotheses → prioritization → testing → measurement. You bring structured problem-solving, not just marketing tactics

The Why:

This is growth leadership that stays technical. You'll design the strategic frameworks that guide lifecycle marketing across 5 African markets while personally validating them through hands-on execution in CRM platforms. You'll influence product road maps with customer insights, shape operational processes with lifecycle data, and own revenue outcomes that directly impact business performance.

The problems are genuinely hard: alternative credit lifecycles, PAYG unit economics optimisation, multi-market scaling with 30,000+ field agents, coordination across digital/telesales/field channels. The dataset is world-class (7M+ customers, billions in transactions). The impact is real (financial inclusion for millions). The autonomy is significant (you'll shape strategy and prove it works).

If you're a senior growth operator who's built strategic frameworks and stayed hands-on with execution, who influences Product teams and builds campaigns yourself, who owns business outcomes and validates strategies through testing - and you want to apply that rare combination where it unlocks financial inclusion at scale - this is it.

Team Overview:

Report to the Head of Product - Growth as a senior member of the Product - Growth team. Work alongside analytics engineers, data scientists, product managers, and growth campaign coordinators. Partner closely with market GMs, Product leads, Operations directors, Telesales managers, and Field Sales leaders across 5 African countries to align growth strategy with business priorities and operational realities.

Location & Benefits

• Fully remote role within UTC -1 to UTC +3 time zones

• Work with diverse teams across UK, Europe, and Africa

• Professional development programs and coaching partnerships

• Family-friendly policies and flexible working arrangements

• Well-being support and career growth opportunities

Our Mission 🌍

We create financial inclusion for the traditionally excluded through a fair, flexible, customer-centric financing model. We strive to drive greater inclusion of women, youth, and low-income communities.

Our Impact 💚

Our technology has created measurable change:

• Connected 📱: 2.5 million first-time mobile internet users connected

• Prosperous 💰: 62% of customers use M-KOPA smartphones for income generation, with 35,000+ livelihoods created for agents

• Green 🌱: 2.1 million tonnes of CO₂ avoided through clean energy products, with over 127,700 circular economy products provided

Ready to build growth systems that create real-world financial inclusion while advancing your career in fintech?

Why M-KOPA?

At M-KOPA, we empower our people to own their careers through diverse development programs, coaching partnerships, and on-the-job training. We support individual journeys with family-friendly policies, prioritize well-being, and embrace flexibility.

Join us in shaping the future of M-KOPA as we grow together. Explore more at m-kopa.com.

Recognized four times by the Financial Times as one Africa's fastest growing companies (2022, 2023, 2024 and 2025) and by TIME100 Most influential companies in the world 2023 and 2024 , we've served over 6 million customers, unlocking $1.5 billion in cumulative credit for the unbanked across Africa.

Important Notice

M-KOPA is an equal opportunity and affirmative action employer committed to assembling a diverse, broadly trained staff. Women, minorities, and people with disabilities are strongly encouraged to apply.

M-KOPA explicitly prohibits the use of Forced or Child Labour and respects the rights of its employees to agree to terms and conditions of employment voluntarily, without coercion, and freely terminate their employment on appropriate notice. M-KOPA shall ensure that its Employees are of legal working age and shall comply with local laws for youth employment or student work, such as internships or apprenticeships. 

M-KOPA does not collect/charge any money as a pre-employment or post-employment requirement. This means that we never ask for ‘recruitment fees’, ‘processing fees’, ‘interview fees’, or any other kind of money in exchange for offer letters or interviews at any time during the hiring process.

Applications for this position will be reviewed on a rolling basis. Shortlisting and interviews will take place at any stage during the recruitment process. We reserve the right to close the vacancy early if a suitable candidate is selected before the advertised closing date.

If your application is successful M-KOPA undertakes pre-employment background checks as part of its recruitment process, these include; criminal records, identification verification, academic qualifications, employment dates and employer references.