(Canada) Sr. Product Marketing Manager

Reporting to the Senior Director of Product Marketing, the Senior Product Marketing Manager is an innovative, strategic thinker and primary marketing representative owning go-to-market and product launch strategy for a portfolio of SaaS solutions for Provider organizations spanning hospitals, health systems, ACOs, and their collaborating provider partners. With an expert understanding of  markets, buyers, users, and interdependencies across the healthcare continuum, the successful candidate for this role acts as a subject matter expert and portfolio evangelist who demonstrates and transfers knowledge about markets, buyers, users, and product/s across marketing and sales functions. This critical role is the glue that binds our business and product strategy to the marketing programs and tactics needed to achieve measurable results.

As a Sr. Product Marketing professional, you understand our market and buyers, including a deep understanding of market problems and how organizations make buying decisions. You have the the critical ability to grasp and translate product capabilities into business value / benefits and lead development if product launch and marketing programs that increase awareness and drive demand.

You monitor performance, support insights with evidence, and use this information to refine positioning, messaging, and narratives that engage buyers and help Sales succeed.

In addition to working with the Marketing team, you will regularly collaborate cross-functionally with Sales, Product Management, Solution Design, Customer Success and others. It is a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in.