Tiktok Media Buyer / GMV Buyer

Job Description

Job Title: TikTok Media Buyer / GMV Buyer
Job Type: Full-time / Remote
Work Hours: Monday–Friday (Flexible, aligned with business needs)

Job Overview:

We’re helping our client, a performance-led DTC brand scaling aggressively on TikTok, find a TikTok Media Buyer / GMV Buyer to own and scale their paid acquisition efforts.

In this role, you will be responsible for driving GMV-focused growth through TikTok paid media, with a strong emphasis on TikTok Shop performance, ROAS, and efficient scaling across multiple markets. This position is ideal for someone with a strong performance marketing background—especially those who have transitioned from Meta to TikTok and focus on revenue, not just engagement.

Responsibilities:

• Own the TikTok paid media strategy with a GMV-first mindset
• Launch, manage, and optimize TikTok ad campaigns end-to-end
• Analyze performance data to improve ROAS and scale spend efficiently
• Test and iterate creatives, hooks, and formats tailored for TikTok Shop
• Collaborate closely with creators, UGC teams, and affiliate managers
• Scale winning campaigns while maintaining profitability
• Work cross-functionally with growth and marketing teams

Requirements

Must-Have:

• Proven experience as a TikTok Media Buyer / Ad Buyer
• Strong performance marketing background (Meta experience is a plus)
• Demonstrated experience driving GMV and revenue, not just views or engagement
• Experience working with performance-focused DTC brands or agencies
• Data-driven mindset with strong analytical and optimization skills
• Comfortable operating in fast-paced, scaling environments

Benefits

Nice-to-Have:

• Hands-on experience with TikTok Shop
• Experience scaling spend across multiple international markets
• Background working closely with creators, UGC, or affiliate programs
• Familiarity with creative testing frameworks specific to TikTok