Marketing Director

Job Description

Join an award-winning and talented organization that delivers world-class staffing & workforce solutions where creativity and technology converge. You will own both brand storytelling and creative execution, as well as the marketing technology, automation, and AI capabilities that drive scalable growth across Cynet Health and Cynet Group, partnering with sales, recruiting, and leadership teams.

What will you be doing day to day?

You will own and orchestrate the entire marketing ecosystem, bringing together creative storytelling, brand leadership, and modern AI-powered marketing systems to build a scalable, high-impact growth engine. Lead, mentor, and grow a high-performing marketing team with a roadmap for innovation, providing your team space to explore new ideas while staying aligned with business priorities.

Strategy, Brand & Creative Leadership

• Define and execute a unified marketing and branding strategy across all divisions, aligned to an agreed-upon marketing checklist and roadmap.
• Serve as the creative steward of the brand, ensuring consistency, differentiation, and storytelling excellence across digital, experiential, and physical touchpoints.

• Plan and execute trade shows, events, and experiential marketing—from booth strategy and creative to swag, surveys, and post-event follow-ups.
• Design and scale referral and loyalty programs that turn candidates, employees, and partners into brand advocates.
• Establish scalable processes to generate and manage reviews across industry platforms.
• Elevate social media branding and engagement across Google, Indeed, Glassdoor, LinkedIn, Instagram & FB, and emerging channels—tying brand activity directly to awareness and growth

Digital, AI & Automation Marketing

• Design and scale AI-driven and automated marketing workflows across the funnel—from first website visit to recruiter connection, job alerts, and ongoing engagement.
• Architect smart capture and conversion experiences (web, email, SMS, chat, live agents) that reduce friction and increase candidate and client engagement.
• Evaluate, recommend, and implement modern MarTech, AI tools, and automation platforms, keeping Cynet at the forefront of marketing innovation.
• Build automated employee and candidate feedback loops (post-onboarding surveys, sentiment tracking) and turn insights into action.
• Build/Buy automation AI-driven drip and lifecycle marketing programs to support recruiters, sales teams

• Own the digital experience across our website and career platforms, driving organic traffic, lead generation, and measurable growth.
• Lead data-driven demand gen and lead gen—testing, learning, and continuously improving conversion

Your Experience & Skills:

• Bachelor’s degree or equivalency in work experience or education 
• 10+ years of experience as a subject leader & 5+ years in the services/staffing industry
• High level of experience in Marketing Automation, Lead Gen/Lead Scoring, Analytics, PPC Campaigns, SMS/Push/Email Marketing, SEO, WordPress, HubSpot, Clay, Klaviyo, and other MarTech platforms
• Tech-savvy, data-driven, and analytical approach to problem-solving & improving processes using automation

About Cynet:

Headquartered in the Washington, D.C. metro area, Cynet Group is a Certified Workforce solutions company that helps our clients realize their talent potential through custom staffing & workforce solutions. For more information, please visit our website, cynethealth.com, thecynetcgroup.com