Marketing Lead / Head of Growth

Job Description

🚀 Marketing Lead / Head of Growth | London (UK), Remote 🚀

We’re looking for a Marketing Lead / Head of Growth to own growth end-to-end for an early-stage crypto / fintech / neobank product (cards, self-custody, memberships, credit-like mechanics).This is not a pure performance role. The core focus is community-led growth, Twitter/X, lifecycle funnels, and monetisation, working with crypto-native, trader and high-intent audiences.

✔️ Compensation: Fixed + performance bonus, equity/options for the right candidate
✔️ Format: Full-time, remote
✔️ Location: London, UK (required)
✔️ About the Role & the Product:
An early-stage regulated or semi-regulated crypto-fintech product combining cards, custody, memberships and credit-like mechanics. Your mission is to build sustainable growth through community, trust, incentives and lifecycle marketing, not CPI-driven installs. You will work closely with product and founders to design and scale: community → activation → usage → monetisation → retention

✔️ Key Responsibilities:
• Own growth strategy end-to-end
• Define growth priorities across community, lifecycle, partnerships and funnels
• Work directly with founders and product team on activation, retention and monetisation
• Build and scale brand and founder-led presence on Twitter/X
• Grow and activate crypto-native and trader communities
• Launch and manage communities across Telegram, Discord, Reddit and private groups
• Collaborate with crypto and trading influencers, KOLs and opinion leaders
• Build partnerships with crypto projects, trading communities, funds and ecosystems
• Design referral programs, XP systems and incentive mechanics
• Build and optimise email and CRM funnels: onboarding, activation, deposit → usage → monetisation
• Work with lifecycle tools (email, push, in-app)
• Implement segmentation, behavioural triggers and retention flows
• Drive conversion optimisation and cohort-based growth
• Continuously improve funnel economics
• Understand and oversee paid ads in regulated environments (Meta, Google, TikTok) — not the main focus
• Track and optimise: CAC / LTV, retention, payback periods, funnel economics
• Use data to guide growth and monetisation decisions

Requirements

• 5+ years of experience in growth or marketing leadership
• Strong background in crypto, fintech, Web3, prop trading or trading platforms
• Hands-on experience building and scaling communities, especially Twitter/X
• Deep understanding of trader psychology, incentives and monetisation
• Experience working with regulated or semi-regulated financial products
• Proven ability to build funnels personally, not just manage agencies
• Experience in: prop trading firms, trading platforms, brokerages, exchanges or similar products
• Experience marketing products for: traders, crypto power users, financially sophisticated audiences
• Strong understanding of retention mechanics and monetisation strategies

What We Are NOT Looking For:
• Pure performance marketers
• CPI / installs-focused profiles
• Agency-only backgrounds
• No experience with crypto, trading or regulated products

Benefits

• Own growth strategy with real influence on product direction
• Build community-led growth from the ground up
• Work on a crypto-fintech product with serious monetisation depth
• High autonomy, direct impact, and long-term upside via equity