Media Buyer / Creative Strategist

Job Description

We're a VC-backed performance marketing agency that turns delivery drivers into mobile billboards. Our unique approach combines DOOH (Digital Out-of-Home) advertising with Meta retargeting to deliver leads that other agencies can't match. We've grown from $8K to $50K MRR in 3 months (with paid acquisition, non enterprise focus) and are scaling aggressively.

Role Overview

• We’re hiring a Senior Meta Media Buyer with 5+ years of hands-on experience managing paid social campaigns at scale.
• This role is not entry-level and not experimental. You should already know how to:
• Scale winning campaigns
• Diagnose performance issues quickly
• Work with creative strategically
• Tie media buying to real business outcomes
• You’ll own Meta performance end-to-end while collaborating with creative, funnels, and growth strategy.

Responsibilities

• Own strategy, execution, and optimization of Meta (Facebook & Instagram) ad accounts
• Manage and scale campaigns with budgets ranging from mid to high five figures monthly
• Develop and iterate on campaign structures, testing frameworks, and scaling strategies
• Analyze performance across the full funnel (CTR, CPA, ROAS, LTV, MER)
• Collaborate with creative teams to guide ad concepts, hooks, and iterations
• Identify audience opportunities (broad, interest-based, lookalikes, retargeting)
• Implement and optimize Advantage+ and manual campaign structures
• Monitor attribution, pixel/CAPI performance, and signal health
• Provide clear performance reporting and insights to internal teams or clients
• Stay current on Meta platform updates and best practices
• Help lead client weekly calls

Requirements

• 5+ years of proven experience managing Meta ad accounts
• Track record of scaling campaigns profitably
• Strong understanding of performance creative and testing methodology
• Experience with both lead generation and conversion-based campaigns
• Deep knowledge of Meta Ads Manager, reporting, and attribution
• Up to date on technical Meta feature releases
• Comfortable managing multiple accounts or complex campaigns
• Strong analytical skills with a business-first mindset
• Clear communicator who can explain results and decisions confidently

Nice to Have

• Experience working with agencies or multiple brands
• Experience with eCommerce and service based businesses
• Familiarity with CRM integrations and downstream attribution

Benefits

• Work on innovative, multi-channel advertising strategies
• High ownership and real impact on growth
• Direct collaboration with leadership
• Opportunity to help shape how modern advertising actually works
• Competitive compensation based on experience