Senior Brand Marketing Manager - DTC/Ecommerce

Job Description

About Us

We are the team behind Envelopes.com, JAM Paper, and Folders.com — three of the most recognized names in stationery and office supplies. With decades of heritage, deep product authority, and a reputation for reliability, we have built a strong foundation in what many view as a mature category. But we believe there is far more potential ahead.

We are not looking for someone to run a check box marketing strategy. We want a creative thinker who can help us push beyond the expected — finding new ways to acquire customers, re-engage them with fresh and relevant campaigns, and reward their loyalty through experiences that make our brands feel distinctive and memorable.

Requirements

What You’ll Do

Campaign Ownership

• Lead end-to-end execution of campaigns across email, mid/upper-funnel ads, and on-site promotions.
• Translate business priorities into integrated campaign calendars that connect brand, product, and customer moments.

Creative Direction

• Manage, invest, and augment our existing design team; set clear priorities and raise the quality bar.
• Ensure creative output is brand-consistent, segmented, and performance-driven.
• Leverage AI tools to scale content and design production; tap freelancers for overflow or specialized projects.

Lifecycle, Engagement & Retention Marketing

• Partner with our Head of Growth and DTC and CRM to build segmented journeys that feel personal — not batch-and-blast.
• Drive initiatives that improve new→existing conversion rates and expand LTV.
• Design memorable brand experiences across email, site, and campaigns that stand out in an otherwise commoditized category.
• Develop creative loyalty initiatives (surprise-and-delight, recognition moments, rewards) that strengthen the emotional connection to the brand.
• Continuously test new ways to create value for customers beyond the transaction, driving both repeat purchase and advocacy.

Brand Voice & Positioning (~20% of role)

• Refine tone of voice, messaging, and visual standards.
• Ensure alignment across all channels (site, email, ads).
• Lead a mini brand refresh to reposition the business for growth in 2026.

Paid Media Creative Enablement

• Develop and test messaging/creative tailored for prospecting (Meta, YouTube, etc.).
• Align ad creative with lifecycle campaigns to maximize ROI and consistency.

Cross-Functional Collaboration

• Partner with Head of DTC on growth strategy priorities, reporting, and testing.
• Work directly with the CEO for creative direction and brand prioritization.
• Collaborate with product and merchandising teams to bring seasonal and product-specific campaigns to life.

Measurement & Validation

• Track impact on email engagement, new→existing conversion, and repeat order LTV.
• Report on campaign performance with clear ROI tie-back and actionable insights.

What We’re Looking For

• 5–8 years of experience in brand, creative, or content marketing (e-commerce/DTC strongly preferred).
• Proven track record leading brand refreshes or repositioning initiatives.
• Strong storytelling and copywriting skills; ability to translate data into compelling campaigns.
• Experience managing and elevating creative teams.
• Comfort leveraging AI tools to scale creative production.
• Hands-on operator who thrives in a fast-moving, entrepreneurial environment.

Benefits

Work with awesome people!

Competitive Salary and Bonus potential
Competitive Health Care
Company retirement plan participation
Employee Discounts on all company products