Creative Director - Direct Response

Job Description

Marriage Reset (MM Coaching Limited) helps men save their marriages through results-oriented online coaching - often succeeding where traditional counselling falls short. In under three years, we’ve achieved 10x growth and continue expanding rapidly, delivering exceptional outcomes for our clients every day.

We’ve focused on growth and the exceptional coaching for our clients and team members. By creating a high-performance, positive environment we’ve helped thousands of clients with saving their marriage and achieving their full potential through direct support, coaching and consulting.

Hear From Our CEO:

Learn more about our mission and what drives us directly from our CEO, Marko Lamza:

https://www.loom.com/share/267f68d1f1164ebabe71aa137a1a93c8?sid=109628ff-329d-4024-85f4-722ca11aa1a5

See a video of Justin, a world-class sales manager, discussing his experience working with Marko since joining 2 years ago:

https://www.loom.com/share/a67218417043435a825a87a2088b5198?sid=776d3d2e-4a17-434d-ada1-457c31f750a5

Visit Our Website:

https://marriagereset.com/

What It’s Like Working at MM Coaching Limited (Marriage Reset):

We’re growth-oriented, entrepreneurial, and ambitious. Our culture is built on supporting each team member to exceed their goals and make meaningful contributions to the company’s success.

Working with us means you’ll join a team of exceptionally talented individuals who are driven by results and innovation. We see our team members as partners, and we work together to raise standards and achieve excellence.

We are looking for an experienced Creative Director (Copy-led) who will co-lead the company’s voice and messaging alongside our Co-Founder. You will own copy and creative direction across all customer touchpoints and drive measurable improvements in conversions, revenue, and audience engagement.

You’ll work directly with the Co-Founder as the Copy Chief and Creative Lead - partnering with Growth/Media to support creative testing and iteration, and directing Creative Production (copywriters, designers, and video editors) to execute at a high standard.

Core Responsibilities

You will own and optimize all company messaging and creative strategy across the funnel, ensuring high conversion rates, consistent brand voice, and predictable performance.

Messaging and Creative Strategy

• Own messaging strategy and copy architecture across the funnel (cold traffic → conversion)
• Develop campaign concepts, hooks, angles, and creative strategy for evergreen and launches
• Build scalable systems: Brand Voice Playbook, frameworks, templates, SOPs

Funnel and Performance Copywriting (Hands-on)

• Write and edit performance copy: paid ads, landing pages, VSL/webinar scripts, email sequences, YouTube scripts
• Review and refine founder-created content with strategic edits and feedback
• Create frameworks/templates that make copy production scalable and consistent

Creative Direction and Production Oversight

• Brief and direct copywriters/video editors (you won’t design/edit, but you direct execution and potentially rehire if necessary)
• Maintain creative vision, quality, and speed across outputs
• Run reviews and provide clear, actionable feedback to contractors

Brand Voice Ownership and QA

• Build and maintain the Brand Voice Playbook and messaging guidelines
• Own QA and final approvals across all channels (proofing, links, formatting, tone, claims checks)
• Final sign-off before anything publishes

Optimization and Research

• Partner with Media Buyer to test and iterate based on performance data (CTR, CVR, VSL watch time, booking rate, revenue per lead/call)
• Conduct voice-of-customer research and translate insights into messaging that converts

Requirements

• Senior direct-response copywriter / creative strategist with 7+ years’ experience in coaching, education, and DTC
• Proven track record building $1M+ high-ticket funnels (book-a-call, webinar, VSL)
• Strong in paid ads copywriting, landing pages, email sequences, VSL/webinar scripts, and YouTube scripts
• Able to capture, protect, and elevate a founder-led brand voice
• Highly analytical and optimization-focused (commercial outcomes, not vanity metrics)
• Experienced in voice-of-customer research (calls, testimonials, objections) and turning it into angles that convert
• Comfortable leading creative direction across contractors (concept → brief → review → approve)
• Confident giving direct, constructive feedback
• Detail-obsessed with strong QA instincts and final-approval ownership
• Comfortable with platform standards and responsible claims for marketing content
• Clear, reliable communicator with strong async habits (Slack/Loom)
• Proficient with AI tools to increase output without weakening fundamentals
• Strong people manager - able to manage the creative team to a high standard
• Comfortable hiring, onboarding, and offboarding team members when needed to protect output quality
• Nice to have: First-hand experience of long-term marriage dynamics (helps you write with nuance for our audience)

Benefits

• Location: Fully remote
• Commitment: Full-time contractor (Limited Company / Sole Trader)
• Rate: $5,000 – $10,000 per month
• Hours: Flexible schedule, with availability for scheduled calls during UK / Europe / US business hours