Zensurance

Marketing Manager - Website Experience & Conversion (Remote First)

Job Description

Reporting to the VP of Marketing, we're looking for a hands-on website leader to fully own the development, performance, and optimization of Zensurance.com. As our "front door" and a multi-million-dollar revenue channel, the website is the engine of our customer acquisition.

This role is a unique hybrid of front-end WordPress development, conversion rate optimization (CRO), and digital analytics. Your mandate is to convert high-traffic volume into engaged prospects through technical excellence, a seamless user experience, and a rigorous, data-driven experimentation roadmap.

Note on the role's level:

We’re looking for talented individuals at both the Intermediate and Senior levels. We recognize that comes with many different titles - whether you’re currently a Web Developer with a growth mindset, a CRO Specialist with deep technical skills, we encourage you to apply if your experience aligns with this mandate.


Website Development & Ownership:
  • Technical Ownership: Lead the front-end development, performance, and reliability of the Zensurance marketing site.
  • Modernization: Drive the full replacement and modernization of our current WordPress theme.
  • Maintenance: Build and maintain scalable WordPress templates, components, and structural elements.
  • Optimization: Ensure industry-leading load times, accessibility compliance, mobile responsiveness, and technical SEO.
  • Workflow Efficiency: Improve CMS structure to empower content teams and streamline publishing workflows.

    • Conversion Rate Optimization:
  • Friction Analysis: Use heatmaps and session recordings to identify and eliminate drop-off points in the user journey.
  • Experimentation: Design and execute a high-velocity A/B and multivariate testing roadmap to improve funnel efficiency.
  • Experience Design: Recommend and implement high-performing layouts, content sections, and components.
  • Conversion Growth: Directly influence the conversion rate from initial visit to completed quote application.

    • Onsite Merchandising & Growth:
  • Campaign Integration: Optimize the site for seasonal promotions, feature highlights, and performance marketing campaigns.
  • Asset Optimization: Maximize the impact of CTAs, trust signals, and product categories to drive intent.
  • Landing Page Strategy: Partner with Performance Marketing to ensure landing pages are optimized for paid acquisition ROI.
  • Navigation & UX: Use data insights to improve site navigation and help users find relevant information faster.

    • SEO Management:
  • Search Strategy: Own organic performance, implementing modern best practices and AI-driven search optimization.
  • Technical SEO: Improve schema markup, internal linking structures, and metadata.
  • Content Partnership: Collaborate with the content team to identify keyword gaps and high-value ranking opportunities.
  • Monitoring: Track ranking shifts, competitive moves, and changes in searcher intent.

    • Analytics & Reporting:
  • Data Expertise: Serve as the internal subject matter expert for GA4, Google Tag Manager, and conversion tracking.
  • Performance Dashboards: Build reporting frameworks that visualize funnel health and the impact of site changes.
  • Actionable Insights: Translate complex data into clear recommendations that influence the marketing roadmap.
  • Integrity: Ensure tagging accuracy and clean data collection aligned with business KPIs.

    • What Success Looks Like:
  • Measurable increases in conversion rates from visit to quote application.
  • Reduced bounce rates and higher onsite engagement across key landing pages.
  • Growth in organic search rankings and high-intent organic traffic.
  • A faster, more modern website built on a scalable, efficient component library.
  • A "test-and-learn" culture where every site change is backed by data.

    • Requirements:
  • Experience: 5+ years in digital marketing, web development, or website optimization.
  • Technical Skills: Deep proficiency in front-end WordPress development (PHP, HTML, CSS, JavaScript).
  • Commercial Mindset: Proven experience managing a high-traffic website with direct lead or revenue outcomes.
  • Analytics Mastery: Expert-level knowledge of GA4 and GTM; hands-on experience with A/B testing platforms.
  • Strategic Thinking: Strong understanding of lead-gen funnels, acquisition flows, and UX principles.
  • Collaboration: Ability to work cross-functionally with Design, Product, and Engineering teams.
  • Mindset: A proactive builder who is equally comfortable writing code and analyzing a spreadsheet.

    • Apply Now
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