General Manager, E-commerce

Job Description

The newly created position of GM of Stickers will focus on building and scaling Jiffy’s stickers business as a key revenue-driving category. This role will involve optimizing the product line, expanding into new markets, and driving innovation to ensure global growth and profitability. The ideal candidate will be a seasoned leader with a proven track record of category development, product-market fit, customer engagement, and operational excellence.

This position will work Eastern Time Zone hours.

Key Responsibilities

• Develop and execute the business roadmap for stickers as a hands-on leader and P&L owner.
• Build and scale the stickers business into a significant revenue driver for Jiffy.
• Provide cross-functional leadership to align efforts across teams for customer-centric growth.
• Identify and implement category expansion opportunities (e.g., customizable stickers, eco-friendly options, bulk-order solutions).
• Explore and execute international expansion strategies, including infrastructure and resources.
• Innovate within the stickers category by creating unique value propositions and leveraging customer feedback.
• Own online sticker sales and customer conversion by applying data-driven approaches to optimize funnels and drive growth.
• Collaborate with product and engineering teams to enhance the stickers product line and digital experience.
• Drive development and execution of a mobile-friendly experience to expand accessibility and usability.
• Partner with marketing teams to launch acquisition, retention, and engagement campaigns focused on stickers.
• Lead initiatives to improve the stickers customer journey, including site navigation, UI/UX, and overall experience.
• Ensure strong brand alignment and consistency across all customer touchpoints.

Requirements

Qualifications & Skills 

• 5+ years of experience in category management, digital commerce, or direct-to-consumer businesses.
• Proven success in scaling a 0 to 1 product category and achieving growth as a P&L owner.
• Experience working in a startup or high-growth environment, with a proven ability to build and scale a business or product from the ground up.
• Demonstrated ability to balance strategic thinking with a hands-on approach, willing to tackle tasks of any size to drive success.
• Expertise in product development, market fit, and execution for consumer goods.
• Strong analytical and data-driven decision-making skills to identify growth opportunities.
• Technical fluency to collaborate effectively with product and engineering teams.
• Entrepreneurial: Challenges conventions and identifies untapped opportunities in the stickers market.
• Operates with a sense of urgency and resilience to drive results. 
• Makes informed, quick decisions and seeks continuous improvement. 
• Builds credibility and trust with teams, partners, and stakeholders.

Benefits

• Generous compensation and employer paid benefits (Medical, Vision and Dental)

• Annual wellness and professional development stipend
• Perks of getting lots of clothing!