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Marketing Production Developer

Job Description

The Marketing Production Developer is a developer-forward, hands-on builder responsible for producing and executing custom and ad-hoc communications across email, SMS, push notifications, and direct mail. This role focuses on execution—building templates, configuring journeys, implementing dynamic content, and ensuring campaigns are delivered with accuracy, consistency, and speed.

You’ll partner closely with our Digital Associate, Consumer Marketing (who scopes custom client and cross-functional requests) to translate requirements into production-ready assets. While the core development team manages standardized program work, this role supports custom, varied, and fast-turn builds that expand our team’s execution capacity.
You will work primarily within Salesforce Marketing Cloud, with opportunities to support future development in Braze—especially around template rebuilds, modular components, and Liquid-based dynamic content.


Responsibilities:
  • Build responsive email templates and modules using HTML, CSS, and Liquid for personalization and dynamic content.
  • Configure and support email, SMS, push notifications, and direct mail assets across marketing channels.
  • Set up and update journeys, automation paths, and triggered workflows in Salesforce Marketing Cloud (Journey Builder + Automation Studio).
  • Create and maintain Data Extensions, ensuring correct field structures and data availability for personalization.
  • Translate scoped requests into full builds—supporting client-specific, co-branded, custom, and fast-turn needs.
  • Perform rigorous QA on dynamic fields, personalization logic, rendering, and cross-channel consistency.
  • Support future-state migration work in Braze through template rebuilds, component updates, and Liquid-based dynamic content.
  • Manage tasks and deadlines via Asana, communicating clearly about timelines, requirements, and blockers.
  • Maintain documentation, reusable components, and build standards that improve quality and efficiency over time.
  • Collaborate with Creative to ensure assets are accurately integrated and align with brand and channel specifications.
  • Collaborate with the broader development team to maintain consistency in build standards, coding patterns, and workflow efficiencies.
  • Collaborate with Analytics and our SFMC architect as needed to confirm required fields, data extensions, or personalization logic.

    • Required Qualifications:
  • 3–5+ years of experience in email development, marketing production, or marketing technology execution.
  • Advanced proficiency in HTML/CSS for responsive email development.
  • Hands-on proficiency with Liquid for dynamic content and personalization logic.
  • Experience with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio).
  • Strong attention to detail with a rigorous QA mindset.
  • Ability to manage multiple concurrent requests with accuracy and timeliness.
  • Excellent communication skills and ability to work cross-functionally.

    • Preferred Qualifications:
  • Experience with SMS, push notification or direct mail production workflows.
  • Familiarity with Braze or similar lifecycle orchestration platforms.
  • Exposure to AMPscript or other templating languages.
  • Experience in healthcare, tech, or regulated industries.
  • Comfort with Asana or similar project management tools.

    • Physical/Cognitive Requirements:
  • Ability to remain seated in a stationary position for prolonged periods.
  • Requires eye-hand coordination and manual dexterity sufficient to operate keyboard, computer and other office-related equipment.
  • No heavy lifting is expected, though occasional exertion of about 20 lbs. of force (e.g., lifting a computer / laptop) may be required.
  • Ability to interact with leadership, employees, and members in an appropriate manner.

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