52224300162 - Email and SMS Marketing manager

Job Description

Position: Email & SMS Marketing Manager

Location: Remote (Global)

Employment Type: Full-Time

Type of contract: Independent contractor 

🌎 Work from any corner of the world and be a part of the #remoteworkrevolution!‼️

About the brand:

This is a fast-growing, self-funded DTC oral-care brand built on innovation, disruption, and clinically proven quality. The product is ADA-accepted and designed to deliver a radically better customer experience.

The team is obsessed with customers, passionate about testing, and focused on building a category-defining brand with long-term ambition. Retention and customer experience are core pillars of growth.

About the Role:

We’re looking for a sharp, execution-driven Email & SMS Marketing Manager to take full ownership of Klaviyo and Postscript.

This is a hands-on role with a singular focus:

Driving repeat purchase revenue through exceptional Email and SMS performance.

You’ll manage everything from campaign creation and flow optimization to segmentation, testing, and performance analysis. You’ll work closely with creative and retention partners to refine messaging, improve subscriber experience, and identify opportunities to increase LTV and reduce churn.

While this role starts with channel mastery, it’s designed to grow. The right person will expand beyond execution and help shape how customer relationships are nurtured across Email, SMS, and future channels.

Scope of the Role:

The CX & Media Community Manager will sit within the Customer Experience function and act as the frontline voice of the brand across social media channels. This role focuses on managing inbound messages, comments, and DMs, resolving customer inquiries, and supporting the customer journey from discovery to post-purchase care. While the work happens on social platforms, the priority is CX, not content creation.

This Role Is Perfect For Someone Who:

• Lives inside Klaviyo and Postscript and understands what makes customers click — and buy.
• Is obsessed with A/B testing, segmentation, and conversion details
• Wants to grow into broader retention ownership within a high-growth DTC brand

You Are:

• A hands-on marketer who builds, tests, and optimizes Email and SMS flows that drive real revenue

• A fast executor who turns strategy into results
• Comfortable managing segmentation, deliverability, and A/B testing across Email and SMS
• Curious about the full retention picture and ready to expand beyond channel execution
• Analytical and detail-oriented, tracking KPIs from open rate to repeat purchase rate
• Organized and reliable, balancing creativity with disciplined execution
• A collaborative partner who communicates clearly with creative, brand, and retention teams
• Hungry to learn, improve, and play a key role in scaling a fast-growing DTC brand

You’ll Be Responsible For:

• Managing and optimizing all Email, SMS, and direct mail campaigns and flows that drive retention and repeat purchase
• Building and launching tests across subject lines, copy, CTAs, timing, segmentation, and channel mix
• Writing and scheduling campaigns aligned with promotions, product launches, and seasonal priorities
• Developing and maintaining automated flows, including welcome, post-purchase, winback, and churn prevention
• Creating and refining customer segments based on behavior, subscription status, and lifecycle stage
• Partnering with creative and brand teams to align messaging, visuals, and offers across channels
• Monitoring performance metrics such as repeat purchase rate, open rate, CTR, conversion rate, and LTV
• Collaborating with the retention team to improve churn reduction and subscriber experience
• Staying current on deliverability, compliance, and Email/SMS best practices
• Reporting results and insights clearly to the broader growth team

You’re Not Responsible For:

• Managing a team
• Designing creative assets
• Running paid media or acquisition
• Defining brand strategy

Your focus is execution and measurable retention impact.

You’ll Thrive Here If:

• You’re relentlessly curious and improvement-driven
• You have deep hands-on Email and SMS experience
• You move fast without sacrificing quality
• You love testing, iterating, and stacking small wins
• You’re data-driven and insight-led
• You communicate clearly and work well in lean teams
• You take pride in your craft and want to grow into broader retention ownership