Senior Director of Marketing

Job Description

Job Title: Senior Director of Men’s Marketing

Reports To: Head of Growth
Status: Full-Time

About the Company

We are a fast-growing, family-founded haircare brand committed to restoring confidence through high-performance, culturally relevant products. What began as a homegrown solution has evolved into a leading textured-hair brand rooted in authenticity, results, and community.

As the brand enters its next phase of growth, we are expanding into men’s grooming—building a category that blends scalp health, performance-driven innovation, and cultural relevance. This is a unique opportunity to shape and scale a men’s division within one of the fastest-growing beauty brands in the market.

Role Overview

The Senior Director of Men’s Marketing will own the strategy, vision, and execution for all men’s initiatives across the brand. This role is responsible for defining how the men’s division shows up across digital, retail, content, partnerships, and innovation.

This is a high-impact leadership position for a strategic yet hands-on marketer who can build a breakout men’s business from the ground up while collaborating closely with Growth, Product, Creative, and Leadership teams.

Key Responsibilities

Brand Leadership & Strategy

• Build and own the full brand and growth strategy for the men’s division across paid, owned, and earned channels
• Define and refine brand positioning, voice, tone, messaging, and visual identity
• Develop and manage an annual brand calendar including launches, storytelling moments, partnerships, and cultural activations
• Ensure consistency and cultural relevance across all consumer touchpoints

Campaign & Content Development

• Lead concept development for campaigns, product launches, and brand moments
• Oversee creative briefs, content strategy, and asset development (photo, video, UGC, creator-led content)
• Drive bold, culturally resonant creative ideas that connect with diverse male consumers

Marketing Execution & Channel Ownership

• Oversee execution across paid media, influencer/creator programs, email/SMS, CRM, social platforms, and retail marketing
• Partner with Growth teams on performance strategy, audience segmentation, and budget allocation
• Develop integrated campaigns across platforms including TikTok, Instagram, YouTube, Amazon, TikTok Shop, and emerging channels

Consumer Insights & Analytics

• Analyze performance data, audience insights, and category trends to optimize strategy
• Build reporting frameworks that translate data into clear actions and recommendations
• Maintain a deep understanding of men’s grooming behaviors, cultural trends, and textured-hair needs

Product & Innovation Collaboration

• Partner with Product Development and R&D to inform the men’s grooming roadmap
• Provide market intelligence, competitive insights, and consumer feedback to guide innovation
• Ensure launches are fully marketing-ready with clear positioning, claims, education, and go-to-market plans

Team Leadership & Cross-Functional Collaboration

• Build and lead a high-performing team of marketers, creators, coordinators, and agency partners
• Collaborate cross-functionally with Creative, Growth, Operations, Retail, and PR teams
• Establish KPIs, processes, workflows, and communication rhythms for the men’s division

Partnerships & Cultural Engagement

• Identify and execute strategic partnerships across sports, lifestyle, entertainment, and culture
• Lead relationship-building and negotiations with creators, brand partners, and talent
• Develop a pipeline of culturally relevant moments that elevate brand awareness and affinity

Operational & Leadership Expectations

• Manage and forecast multi-million-dollar marketing budgets with a strong ROI focus
• Develop SOPs, workflows, and operational standards for team efficiency
• Present performance updates, insights, and recommendations to senior leadership
• Uphold company values around storytelling, community, inclusivity, and integrity

Requirements

Qualifications

• 7–10+ years of experience in brand or growth leadership roles within CPG, beauty, grooming, lifestyle, or personal care
• Proven success building or scaling a men’s or lifestyle brand across digital and omni-channel environments
• Strong understanding of male consumer behavior, cultural marketing, and content-led growth
• Experience managing teams, agencies, and large budgets with both strategic and creative rigor
• Ability to balance big-picture vision with hands-on execution in a fast-paced environment
• Collaborative, accountable leadership style with a high bar for excellence
• Highly self-motivated with strong ownership and adaptability in evolving environments