Anchorage

Member of Product Marketing, FIG

Job Description

This senior level Product Marketer will lead go-to-market efforts for Anchorage Digital’s asset and wealth management products, including customer segmentation, messaging and positioning, sales enablement, and integrated marketing campaigns. This is a highly strategic role with direct impact on revenue growth for the business line.

We have created the Factors of Growth & Impact to help Villagers better measure impact and articulate coaching, feedback, and the rich and rewarding learning that happens while exploring, developing, and mastering the capabilities and contributions within and outside of the Product Marketing, FIG role:


Technical Skills:
  • Drive go-to-market strategy for asset and wealth management products, including ICP definition, messaging and positioning, and launch execution.
  • Use customer insights, market analysis, and performance data to inform GTM strategy and execution.
  • Build clear, differentiated messaging and positioning for sophisticated institutional and wealth audiences.
  • Build foundational sales enablement (pitch decks, one-pagers, talk tracks) that supports complex, multi-stakeholder sales cycles.

    • Complexity and Impact of Work:
  • Lead cross-functional GTM initiatives in partnership with Product, Sales, Marketing, and Business Leads.
  • Act as the PMM owner for asset and wealth management products, setting direction and driving execution.
  • Manage timelines, stakeholders, and dependencies to ensure high-quality, on-time launches.

    • Organizational Knowledge:
  • Collaborate closely with Product, Engineering, Sales, Marketing, Legal, and Compliance to deliver aligned GTM execution.
  • Deliver high-quality GTM outputs that are grounded in customer needs and business objectives.

    • Communication and Influence:
  • Incorporate qualitative and quantitative insights into decision-making.
  • Influence stakeholders through data-backed recommendations and clear communication, without formal authority.

    • You may be a fit for this role if you have:
  • Experience marketing products to asset managers, wealth managers, RIAs, or institutional investors.
  • Proven experience leading cross-functional GTM and marketing campaigns.
  • Intellectually curious; you seek customer and market insights to inform positioning.
  • Willingness to go deep on technical product details and shape differentiation.

    • Although not a requirement, bonus points if:
  • You were emotionally moved by the soundtrack to Hamilton, which chronicles the founding of a new financial system. :)

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