Senior Product Marketing Manager

Flex is hiring a Senior Product Marketing Manager to define our product positioning, lead new product and feature launches, and drive adoption, activation, and retention campaigns. You’ll collaborate closely with Product, Growth, and Brand teams to align roadmap decisions with marketing outcomes. You’ll help create launch videos, pages for new products and marketing campaigns across email, sms, and in-app messages.

This role spans both our Flex Corporate Brand (B2B) and a stealth Flex Elite B2C product. You’ll lead research-driven, user-tested initiatives to scale our campaigns, launches, website, and press presence—helping shape the voice of one of the fastest-growing fintech platforms in America.

Strategic Alignment:Develop and execute a clear product marketing strategy that drives brand awareness, revenue growth, sales enablement, and customer satisfaction.

Adoption & Retention:Own programs that boost adoption, activation, and retention of our products. Identify friction points and collaborate with Product, Growth, and Data to test, iterate, and improve the user journey. Launch campaigns using email, SMS, and in-app notifications to boost metrics. 

Product Launches:Lead go-to-market strategies for new features and launches. Craft messaging that resonates, supports sales teams, and drives measurable business outcomes.

Customer & Market Insights:Run research to understand user needs, use cases, and market trends. Turn insights into powerful positioning and messaging that’s consistent across every touchpoint.

Cross-Functional Collaboration: Partner with Product, Data, Brand/Design, Growth, Sales, and Partnerships to align on goals and deliver cohesive customer experiences.

Brand & Content Leadership:Shape our narrative through compelling content and storytelling across web, organic, paid, direct, PR, and email channels.

Media & PR Strategy:Guide public relations efforts, positioning Flex as a thought leader at the intersection of finance and technology.

Operational Excellence:Implement strong project management systems (Asana or similar) to scale efficiently and improve cross-team communication.

5+ years leading Product Marketing in a high-growth B2B FinTech or similar multi-product environment.

Experience creating go-to-market strategies for new products and features, including producing launch videos, landing pages and similar assets.

Experience launching adoption, activation and retention campaigns, including email, sms, and in-app message campaigns.

Proven ability to manage and mentor high-performing teams with clear, confident communication.

Strong analytical mindset define KPIs, track progress, and drive decisions through data.

Experience collaborating with creative teams on brand, copy, and visual assets.

Exceptional writing, storytelling, and communication skills.

High technical fluency with modern marketing and analytics tools.

Strong project management skills, able to lead cross-functional initiatives with urgency and accountability.

Entrepreneurial mindset — you’re eager to build, experiment, and make a tangible impact.

Thrive in fast-paced environments, act with ownership, and bias toward action.

A visionary founding team with deep industry expertise.

💰 Competitive salary + equity + benefits.

🏥 100% employer-covered medical, dental, and vision.

📈 Stock options with massive upside.

🏝 Unlimited vacation policy.

🌎 Remote-friendly culture with biannual offsites.

Backing from leading Silicon Valley investors.

At Flex, we value ambition, integrity, and impact. If you’re driven by curiosity, creativity, and the desire to build something meaningful, we’d love to hear from you.