The client is developing a sell-side omnichannel advertising platform powered by real-time mobile audiences. They deliver hundreds of millions of ads per day across thousands of global leading apps and websites. The platform uses AI to deliver more efficient, effective and precise digital advertising campaigns. Their direct integration with thousands of mobile publishers gives access to more than 50 billion first-party data signals per day across the globe. Marketers use these anonymized signals to understand and predict consumer behavior, identify new opportunities and fuel business growth.