Social Media Manager (Real Estate / Homebuilding) - A200

Job Description

Industry

Marketing & Communication

Work Arrangement

Remote

Job Type

Full-time

Work Schedule

Monday–Friday, 9:00 AM–5:00 PM PST
(Some early hours required for London overlap)

Locations:

• LATAM (Brazil, Colombia, Mexico, Argentina)
• Philippines
• Other remote regions with strong English communication and role-relevant experience

About Pearl Talent

Pearl works with the top 1% of candidates from around the world and connects them with the best startups in the US and EU. Our clients have raised over $5B in aggregate and are backed by companies like OpenAI, a16z, and Founders Fund. They’re looking for the sharpest, hungriest candidates who they can consistently promote and work with over many years. Candidates we’ve hired have been flown out to the US and EU to work with their clients, and even promoted to roles that match folks onshore in the US.

Hear why we exist, what we believe in, and who we’re building for: WATCH HERE

Why Work with Us?
At Pearl, we’re not just another recruiting firm—we connect you with exceptional opportunities to work alongside visionary US and EU founders. Our focus is on placing you in roles where you can grow, be challenged, and build long-term, meaningful careers.

About the Company

Our client is a growing real estate and custom homebuilding organization operating within the residential construction and design industry. They focus on crafting high-quality, accessible homes that bring families’ visions of homeownership to life through thoughtful design, craftsmanship, and a strong emphasis on customer experience.

Role Overview

The Social Media Manager will lead the brand’s presence across major digital channels, transforming construction milestones, design features, and homeowner stories into compelling narratives. Operating within the real estate and homebuilding industry, this role blends creative storytelling with strategic execution to elevate brand visibility and community engagement. You will work cross-functionally with marketing, sales, and project teams to source authentic content and showcase the company’s projects. This role is ideal for someone who is visually driven, highly organized, data-informed, and passionate about architecture, design, or residential building.

Your Impact

You will drive measurable growth across the company’s digital footprint by creating content that increases engagement, strengthens community loyalty, and supports lead-generation efforts. Your work will directly enhance brand perception and help prospective homeowners feel connected to the company’s mission. By analyzing performance metrics and optimizing strategy, you will improve the efficiency and ROI of social content. Your efforts will help unify storytelling across platforms and drive consistent visibility for ongoing projects and completed builds.

Core Responsibilities

Social Strategy & Execution

• Develop and refine a comprehensive social media strategy that aligns with brand and marketing goals.
• Manage daily posting, scheduling, and cross-platform distribution.
• Ensure content supports audience growth, engagement, and lead-generation objectives.

Content Creation & Curation

• Produce original content for Instagram, Facebook, LinkedIn, Pinterest, and TikTok.
• Create multimedia assets including short-form videos, walkthroughs, testimonials, and design features.
• Manage the content calendar and maintain consistent brand visuals and messaging.

Community Engagement

• Respond promptly and professionally to community comments and messages.
• Foster an informative and welcoming online environment.
• Surface high-value inquiries and pass qualified leads to sales teams.

Analytics & Optimization

• Track KPIs such as engagement, reach, follower growth, and CTR.
• Prepare monthly performance reports with actionable recommendations.
• Use insights to refine content strategy and support continuous improvement.

Trend & Competitive Monitoring

• Stay updated on platform trends, algorithms, and best practices.
• Monitor content trends within real estate, design, and homebuilding niches.
• Recommend new content formats to maintain a competitive digital presence.

Cross-Functional Collaboration

• Work with sales and project managers to gather raw content from construction sites and completed homes.
• Ensure storytelling aligns with marketing objectives and real-time project updates.

Requirements

Must-Haves (Required)

• 3–5 years of experience in social media management, digital marketing, or content creation.
• Native or near-native English communication skills.
• Strong understanding of Instagram, Facebook, LinkedIn, Pinterest, and TikTok.
• Proficiency with content tools such as Canva, CapCut, Adobe Creative Cloud.
• Strong design and visual storytelling sensibilities.
• Excellent organizational and project management skills.
• Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience).

Nice-to-Haves (Preferred)

• Experience in real estate, construction, architecture, or interior design.
• Experience running paid social campaigns (Meta Ads Manager).
• Strong short-form video editing capabilities.

Tools Proficiency

Must-Haves (Required)

Canva, CapCut, Adobe Creative Cloud, Instagram, Facebook, LinkedIn, Pinterest, TikTok, Asana, Trello, Notion, Google Analytics, Meta Business Suite

Nice-to-Haves (Preferred)

Meta Ads Manager, Later, Buffer, Hootsuite, Figma

Benefits

• Competitive Salary: Based on experience and portfolio quality

• Remote Work: Fully remote—work from anywhere
• Performance-Based Bonus: Based on creative quality and timely project delivery
• Creative Growth: Long-term opportunity to lead major campaigns or projects
• Generous PTO: In accordance with company policy
• Health Coverage for Philippines-based talents: HMO coverage after 3 months for full-time employees
• Direct Mentorship: Guidance from international industry experts
• Learning & Development: Ongoing access to resources for professional growth

Our Recruitment Process

1. Application
2. Screening
3. Top-Grading Interview
4. Skills Assessment (1 internal, 2 from the client)
5. Client Interview
6. Job Offer
7. Client Onboarding

Ready to Join Us?

If you’re a passionate storyteller with a sharp eye for detail and a love for crafting visual experiences that connect, we’d love to see your work. Apply now and take your editing career to the next level — creating content that inspires, informs, and captivates.