Cloudinary

Marketing Program Manager

Job Description

We’re looking for a strategic and execution-focused Marketing Program Manager to drive pipeline growth for two of our key product line: Video. This role bridges product marketing strategy and campaign execution, working closely with our shared-services marketing organization (demand generation, growth marketing, content, design, web, SDRs and field marketing) to design, launch, and optimize programs that convert awareness into measurable pipeline.
You’ll own the end-to-end process for generating, influencing, and accelerating opportunities, translating product priorities into actionable marketing plans that deliver results.


Responsibilities:
  • Pipeline & Program Ownership
  • Develop, execute, and optimize integrated marketing programs that generate qualified pipeline for Video.
  • Establish quarterly pipeline goals and track performance against targets in partnership with marketing operations and sales.
  • Manage the full lifecycle of campaigns, from planning and budgeting to execution, measurement, and iteration.
  • Cross-Functional Collaboration
  • Partner with product marketing to define audience segmentation, messaging, and value propositions.
  • Collaborate with the shared-services marketing team (paid, content, field, and digital) to bring product-specific campaigns to market efficiently.
  • Align closely with SDRs and sales to ensure strong follow-up, feedback loops, and conversion optimization.
  • Data-Driven Decision Making
  • Monitor funnel metrics to identify what’s working, what’s not, and where to double down.
  • Partner with marketing operations to ensure accurate attribution and reporting on campaign performance.
  • Leverage insights to refine channel mix, targeting, and messaging to maximize ROI.
  • Program Management
  • Maintain a clear campaign calendar, ensuring coordination across internal stakeholders and alignment with product launch cycles.
  • Manage budgets for Video product, ensuring investments drive measurable business impact.
  • Create regular performance summaries to share learnings and next-step recommendations with leadership.

    • About you:
  • East Coast Only
  • 5+ years of B2B marketing experience in a SaaS or technology environment.
  • Proven track record of generating qualified pipeline through integrated marketing programs.
  • Strong collaboration skills and ability to influence across cross-functional teams.
  • Data-driven mindset with experience using Salesforce, HubSpot/Marketo, or similar marketing automation and CRM tools.
  • Excellent organizational skills with the ability to manage multiple concurrent initiatives.
  • Comfortable moving from strategy to hands-on execution.
  • Success in This Role Looks Like
  • Meeting or exceeding quarterly pipeline targets for assigned product lines.
  • Seamless collaboration with shared-service teams to execute high-impact programs.
  • Clear visibility into program performance through regular reporting and insights.
  • Continuous improvement of campaign efficiency, conversion rates, and ROI.

    • Apply Now
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