Business Analyst - HubSpot Product Owner

Job Description

We are seeking a detail-oriented and strategic Business Analyst to serve as the Product Owner for our HubSpot ecosystem. This role combines traditional business analysis with product ownership responsibilities, acting as the central point of coordination for all HubSpot-related changes, optimizations, and strategic initiatives. The ideal candidate will bridge the gap between business needs and technical implementation while ensuring all changes align with our broader data and business strategy.

Role & Responsibilities

Product Ownership & Strategy

• Serve as the primary Product Owner for HubSpot platform, owning the product roadmap and vision for sales usage optimization
• Define and prioritize the HubSpot backlog based on business value, strategic alignment, and resource availability
• Translate business requirements into actionable user stories and acceptance criteria
• Facilitate stakeholder meetings to gather requirements and communicate platform capabilities and limitations
• Champion data-driven decision-making and ensure HubSpot usage supports company-wide KPIs

Change Management & Triage

• Establish and manage a formal change request process for all HubSpot modifications
• Triage incoming change requests by assessing business impact, technical feasibility, and strategic alignment
• Maintain a change request log with clear prioritization criteria and status tracking
• Conduct impact analysis for proposed changes across integrated systems and workflows
• Coordinate with cross-functional teams to evaluate dependencies and potential conflicts

Planning & Documentation

• Develop detailed implementation plans for approved changes, including timelines, resource requirements, and risk mitigation strategies
• Create and maintain comprehensive documentation of all HubSpot workflows, automations, and custom processes
• Document standard operating procedures (SOPs) for common HubSpot operations and troubleshooting
• Maintain a system architecture diagram showing HubSpot's integration points with other business systems
• Produce regular reports on platform usage, adoption metrics, and ROI

Data Strategy Alignment

• Ensure all HubSpot configurations and customizations align with enterprise data governance policies
• Collaborate with data team to maintain data quality standards and implement validation rules
• Design and enforce naming conventions, field management protocols, and data hygiene practices
• Monitor data flow between HubSpot and other systems to ensure consistency and accuracy
• Identify opportunities to leverage HubSpot data for advanced analytics and business intelligence

Testing & Quality Assurance

• Develop and execute comprehensive test plans for all HubSpot changes before production deployment
• Perform user acceptance testing (UAT) coordination and sign-off processes
• Create test scenarios covering functional, integration, and regression testing
• Maintain a testing environment and ensure it mirrors production configurations
• Document and track defects through resolution, working with vendors or internal teams as needed

Continuous Improvement

• Monitor HubSpot platform performance and identify optimization opportunities
• Stay current with HubSpot product updates, new features, and best practices
• Conduct regular audits of workflows, automations, and data quality
• Facilitate training sessions and create user guides to improve platform adoption
• Benchmark our HubSpot usage against industry best practices

Requirements

Technical Skills

• 3+ years of hands-on experience with HubSpot (Marketing Hub, Sales Hub, and/or Service Hub)
• Strong understanding of CRM architecture, data models, and integration patterns
• Experience with workflow automation, lead scoring, and attribution modelling
• Proficiency in data analysis and visualization tools
• Working knowledge of APIs, webhooks, and middleware platforms
• HubSpot certifications preferred (Administrator, Implementation, Solutions Partner)

Business & Analytical Skills

• Proven experience in business process mapping and workflow documentation
• Strong analytical mindset with ability to translate complex business needs into technical requirements
• Experience with Agile/Scrum methodologies and product ownership
• Excellent problem-solving skills and attention to detail
• Understanding of marketing operations, sales processes, and customer lifecycle management

Soft Skills

• Outstanding communication skills with ability to present to both technical and non-technical audiences
• Strong stakeholder management experience across multiple departments
• Ability to prioritize competing demands and manage multiple projects simultaneously
• Self-motivated with ability to work independently and drive initiatives forward
• Diplomatic approach to change management and conflict resolution

Preferred Qualifications

• Experience with SQL and data querying languages
• Knowledge of GDPR, CCPA, and other data privacy regulations
• Familiarity with complementary marketing tech tools (Salesforce, Marketo, Segment, etc.)
• Project management certification (PMP, Prince2, or similar)
• Experience in SaaS or technology company environment
• Understanding of revenue operations (RevOps) principles

Success Metrics

• Reduction in system errors and data quality issues
• Increased platform adoption and user satisfaction scores
• Successful delivery of projects on time and within scope
• Improvement in lead-to-customer conversion rates
• Documented ROI from HubSpot optimizations
• Stakeholder satisfaction ratings

This role offers the opportunity to shape how our organization leverages HubSpot as a strategic business platform while working at the intersection of technology, data, and business strategy. The successful candidate will have significant influence over our customer engagement capabilities and play a crucial role in driving business growth through operational excellence.

ABOUT US

GoGlobal is the leading professional services company to guide, establish and manage global operations with compliance and confidence. We bring the human touch to entering new markets and consolidating vendors through a single point of management. With a presence in over 140 countries on six continents and growing, we make running a global business easy.

Business & Corporate Services provided:

• Entity Solutions: Entity establishment, Corporate secretarial & directorship services, Domicile services, Dormancy/Liquidation
• HR Solutions: Global recruitment, Employer of Record (EOR), Agent of Record (AOR), Global benefits, Global payroll, International HR Consulting
• Finance Solutions: Accounting & Tax

For more information, please visit GoGlobal.com

OVERVIEW

We Measure Success by Results, Not Hours Worked

No timesheets.

At GoGlobal, we give you the autonomy to make decisions that create real impact. We prioritize results over hours worked, focusing on quality of outcomes rather than tracking time.

As a privately owned company, we are free from the pressures of venture capital or private equity investors demanding exponential growth in unreasonable time frames.

Sometimes, things just take time to do well. In our business, delivering great results is a process - and we're committed to doing it right.

We are not for sale. We believe that financial success is a natural outcome of our work, not the primary goal. Unlike many investors who view money as a goal, our focus is on long-term growth and sustainable success.

We are a global team, built for those who want to go further. Here's what your career at GoGlobal looks like:

• A company small enough for your voice to be heard meaningfully, yet large enough to make a global impact
• Collaborating with a diverse, global and supportive team
• Built for the long-haul - no VC or PE pressure, just a focus on sustainable growth

WHY WE ARE DIFFERENT

We Make Growing Your Career Possible

• We operate with the benefits of a partnership without the complexities of a partnership. Our hybrid partnership-corporate model offers all employees the opportunity to become a partner, while maintaining a streamlined corporate structure so that decisions are made quickly

• We do not offer equity plans. As we are not for sale and are not chasing an exit, "stock options" hold little value in our business model. Instead, we provide opportunities for outstanding employees to make partner and share in the profits. We believe it's better to build lasting value than to chase a one-time payout

• We prioritize organic and sustainable growth. Expanding operations quickly by way of mergers and acquisitions might seem appealing, but the reality is integrating diverse cultures can be challenging. We're proud of our own culture and prefer to grow it our way

• We're global. We offer career opportunities across the world-whether it's new job roles or international locations

• English is our official language, but for many, it's our second language. We embrace this and find it rewarding communicating with colleagues from all over the world

• We are not a family. We operate more like a high-performing sports team where each individual's contribution is crucial to our collective success

• We keep things simple and collaborative. Our structure makes it easy for teams to work together across borders so we can serve our clients with global needs more effectively. Unlike big, siloed companies, we work seamlessly to handle international deals without the headaches of territorial ownership

• We believe in transparency and trust. Every month, we share our financials with the team so everyone knows where we stand and what's coming next. It's all about open communication, building trust and empowering every individual to be part of our journey. We don't tell you what to think - we provide the information you need to make your own informed decisions

• We believe flexibility drives success. Our company is built on trust, and that's why we embrace fully remote work, and hybrid options in some countries. Forget rigid office routines - it's old school! This flexibility fuels productivity, strengthens our workforce, and ensures we remain agile in a fast-changing world.

Ready to take the next step in your career with us? Apply now!

**Kindly review the provided privacy notice (LINK) to gain a comprehensive understanding of our policies and practices governing the treatment of your Personal Data.