Account Executive

Job Description

TURNER, a full-service public relations and digital communications agency specializing in travel, outdoor, wellness, lifestyle, and spirits brands, is seeking a PR Account Executive with a passion for storytelling and media relations for the industries we serve. Candidates must have 3 to 6 years of media relations and influencer management experience with demonstrated results. Experience working in the travel and tourism industry preferred; this role is a remote position that must be based in South Carolina.

TURNER specializes in public relations, social media and digital communications for tourism, travel and active lifestyle brands… we like to say that “we represent all of the places you want go, and the items you pack for your adventures”. TURNER and our parent company, Fahlgren Mortine, are owned by The Shipyard, the fastest growing independent marketing agency in the United States. Together, we are The Shipyard Collective – one company, three distinct brands. TURNER has offices in New York, Denver and Miami to best service our worldwide clients.

Specific Responsibilities May Include:

• Supports daily activities for designated national and international accounts as part of a multi-person account team; client mix includes destination and hotel/resort properties   
• Contributes 60 percent of time to proactive media relations and influencer programming
• Plans, implements and manages client media tours and in-destination media visits
• Assists with planning and conducting media familiarization tours. This may include international travel (passport required)
• Executes both for-trade and paid influencer programs on behalf of clients, including sourcing, contracting, and reporting on programs
• Understands and prioritizes the objectives of each client; anticipates needs in advance
• Writes client collateral, which includes but is not limited to, news releases, media alerts, photo captions, media pitches, bios and fact sheets
• Brainstorms new, fresh story angles and proactively pitches them to relevant media
• Develops and maintains solid relationships with journalists and social media influencers
• Stays updated on social media trends to provide recommendations to client about how social media channels can best be used
• Assists with preparation of meeting agendas, notes and reports
• Assists with account budgets, resources and deadlines
• Assists with client relations through meetings, conference calls, events and general contact
• Stay abreast of relevant industry news and trends
• Acts as first set of eyes on materials prepared by JAE/AC

Qualifications

• 3 to 6 years of communications experience in the travel industry; agency experience preferred
• Has established national travel and lifestyle media relationships, and the skills to develop new relationships using traditional and digital tools
• BA or BS in public relations, journalism, communications or related fields is preferred
• Excellent interpersonal and communication skills
• Proficient in AP Style
• Previous experience coordinating media familiarization tours and/or desk side tours
• Possesses excellent writing skills, with a strong attention to detail
• Uses social media tools regularly and has experience integrating social media into public relations programs
• Proficiency using Cision, Muckrack, news wires, MS applications
• A current passport and a willingness to travel as needed for clients
• Passion for the travel/tourism industry and the ability to spot trends.

Other Ways to WOW Us:

• If you’ve spent some time exploring the world
• If you have a personal hobby or interest involving anything remotely relevant to our client portfolio. Climbing mountains? Serious foodie? Building orphanages in Africa? So do we, and our authenticity with clients is important to us.
• You’ve published anything, anywhere – anything from a personal blog to bylined articles; please include the links
• Want to impress us? Tell us what you think is the ‘Next Big Thing’ (and/or, what is so, totally, cliché this year)

Salary range varies based on experience, $60,000-$70,000. TURNER is an Equal Opportunity Employer.

Requirements

• Must be authorized to work in the U.S. without the need for visa sponsorship.