Social Media Specialist

At Roofr, we’re obsessed with our customers. We constantly gather feedback to shape, prioritize, and launch the products they truly need. That’s what makes Roofr’s CRM special. We started by building essential sales tools like aerial roof measurements and digital sales proposals. But when our customers asked for a simple, affordable way to manage and scale their entire businesses, we listened. So, we created a CRM that connects these solutions—along with payments, material ordering, and more—into a seamless, powerful platform. With a clear roadmap ahead, we’re excited to continue expanding and leading the market with innovative products.

We have an amazing culture, strong financials, and best-in-class company metrics. It’s an exciting time to be part of an extraordinary startup that is already successful, yet still early enough to offer its team significant growth, equity, and the opportunity to make a real impact.

If you love social media, interacting with customers online, and getting creative with video content, then we have an opportunity for you. 

Roofr is hiring a Social Media Specialist to help run our social channels, support content creation, and be the social face of Roofr. The person in this role will be responsible for growing awareness of our products, engaging with customers online, and growing our brand. 

What You'll Get To Do:

• Manage all social media channels including Facebook, Instagram, TikTok, LinkedIn, X (Twitter), YouTube. This includes planning and creating each post with the assistance of designers.
• Plan our social media calendar (7-10 weekly posts per channel) on a monthly basis, including video creation, art direction, caption writing and visual creation
• Get creative with converting blogs, webinars, and other content into social posts
• Report social metrics on a weekly basis
• Create weekly recommendations based on data and company goals to update and improve our social posts and strategy
• Create reels and short form videos based on trends, relevant topics, and roofing subtopics
• Travel to trade shows and Roofr hosted events across Canada and USA to capture content (passport required)
• Promptly respond to comments and messages on all social channels to answer questions and keep users engaged
• Edit videos using Descript and CapCut
• Review high engagement social posts and recommend posts to boost for more visibility and increased reach
• Work with the Marketing team to ensure timely and creative posts for campaigns, product launches, events, special announcements, hiring, etc.
• Craft and create quarterly social media campaigns for all channels
• Manage our LinkTree and update based on product launches, events, etc.
• Strategize, plan, and execute on social media contests 
• Liaison with our champion users and general roofers in Facebook groups and via email to keep them engaged
• Assist in managing our Masterclasses (webinars), Roofr of the Month campaign, and other content strategies
• Work with the Sr Content Manager to create and execute our social media strategy and content plan
• Manage weekly sprints (Asana) and internal library (Notion), keeping them up to date on a daily basis
• Additional content and social media ad-hoc work as required

What You'll Bring to the Role:

• Bachelors degree in marketing, communications, public relations, or business
• 2+ years of experience as a social media coordinator or specialist 
• A killer personal social media presence and/or proven experience growing a professional social media account
• Creativity, imagination, humor, and attention to detail
• Comfortable putting your face online for the Roofr brand
• Experience or significant interest in roofing, technology, or construction (preferred, but not required)

Compensation: $55,000.00 - $65,000.00 CAD

🏠 What we offer:

When you join our team, you’re not just accepting a job. You’re making a career move. Here’s how we’ll support you in doing some of the most impactful work of your career:

🏝️ Vacation/Paid Time Off:

• 1st week of employment is mandatory PTO! Start your journey with Roofr by decompressing and recharging - we will see you in week 2!
• 1 Friday off per month (we call those our laundry days!)
• Company wide paid shutdown for the week between Christmas and New Years
• Flexible time off
• Medical, dental and vision insurance premiums for employees and their dependents
• Generous Parental Leave policy

🤝 Perks:

• We host 2 retreats per year and great team building activities
• Ample learning and development opportunities to continue growing your career
• Home office setup stipend
• Remote first culture
• Weekly Friday paydays!

At Roofr, we celebrate individuality and uniqueness. Roofr is proud to be an equal opportunity employer. We are committed to building an organization that empowers inclusion and diversity. We encourage candidates and employees to be true to themselves and express all aspects of their identities. We believe that the convergence of fresh perspectives and experiences from all walks of life is what makes our product and culture so great. We do not discriminate against employees based on race, color, religion, sex, national origin, gender identity or expression, age, disability, pregnancy (including childbirth, breastfeeding, or related medical condition), genetic information, protected military or veteran status, sexual orientation, or any other characteristic protected by applicable federal, state or local laws.

IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site (https://boards.greenhouse.io/roofr). Please be cautious of job offers that come from non-company email addresses (@roofr.com), instant messaging platforms, or unsolicited calls.