Zola is a comprehensive wedding planning service offering tools and support for couples. From venues, save the dates, wedding websites, and registries to finding vendors and customizing invitations, Zola assists with all wedding preparations. It also provides guest list management, online RSVP tracking, and offers a variety of designs for invites and paper products. Zola enhances the wedding planning experience through features like smart seating charts, virtual exchanges, and group gifting, making the process easier and more personalized for users.