Zitara is a company that develops advanced software solutions to optimize battery performance, lifetime, and safety. Their edge-learning onboard controls software provides accurate system-specific State of Charge (SoC) and State of Health (SoH) estimates. Zitara's software continuously monitors, balances, and optimizes batteries to improve profitability, safety, and minimize degradation. The company caters to a wide range of industries, including electric vehicles, stationary storage, satellites, consumer electronics, IoT applications, and micromobility, by providing comprehensive battery monitoring and management solutions. Zitara is known for its data-driven approach and has established a world-class team of researchers and engineers to support their safety-critical firmware and machine learning systems.