VRDays Foundation is an organization that supports and advances the XR (extended reality) community. It organizes the Immersive Tech Week, held annually in Rotterdam, which focuses on celebrating a decade of XR achievements and exploring future opportunities. This event is a melting pot of innovation and creativity, featuring trade shows, sectorial tracks on education, healthcare, arts, media, gaming, and entertainment, XR demo arenas, and discussions on transformational XR storytelling. It's a premier gathering that showcases the latest advancements in VR, AR, AI, and related technologies, attracting diverse international participants from various sectors.