Vidyard is a video platform designed to assist businesses in engaging with customers through personalized videos, video hosting, and AI-powered sales outreach tools. The platform offers features like Vidyard Video Messages, Vidyard Hosting, and Vidyard Prospector, enabling users to create and manage video content for sales and marketing purposes. Vidyard integrates with major platforms such as Salesforce, LinkedIn, and SalesLoft, and is used to improve sales pipelines and internal communications. The company's tools are aimed at enhancing response rates and closing deals by providing robust video analytics and personalized buyer engagement solutions.