Vertical Relevance is a boutique firm specializing in financial services with a strong focus on AWS Cloud Transformation, Business Consulting, and Customer Experience & CRM. The company helps financial institutions undergo effective digital transformation by leveraging its expertise in financial services, Amazon Web Services (AWS), and Salesforce. Vertical Relevance offers comprehensive services that include strategy, design, implementation, cloud transformation, and customer relationship management, primarily targeting financial services clients. With over 25 years of domain experience, they address unique security, regulatory, and compliance obligations, enabling clients to innovate and enhance customer experiences.