Varsity Brands is a company dedicated to building school pride, student engagement, and community spirit through their two main divisions: BSN SPORTS and Varsity Spirit. They offer customizable products and programs for schools and sports organizations across North America, supporting elementary, middle, and high schools, as well as colleges, universities, and professional sports teams. As a leading marketer, manufacturer, and distributor of sporting goods, Varsity Brands partners with educational institutions to enhance the student experience, focusing on sports, cheer, dance, performing arts, and more. Headquartered in Dallas, Texas and Memphis, Tennessee, Varsity Brands strives to make a positive impact in communities by promoting personal and collective pride.