Upgrade, Inc. is a company that focuses on providing personalized experiences on its website and mobile application through the use of cookies and other tracking technologies. The company emphasizes user privacy and allows users, particularly those in California, to opt out of the sharing of personal information for cross-context behavioral advertising. Upgrade, Inc. collects information such as user preferences or device details to enhance site functionality and deliver tailored product and service information. It prioritizes the functionality of its site through essential cookies while offering options for users to manage their privacy settings and consent preferences.