Unibuddy is transforming how higher education institutions conduct student recruitment by leveraging student-to-student marketing. It offers a platform that connects prospective students with current student ambassadors, allowing them to engage authentically throughout the enrollment journey. By personalizing interactions based on prospective students' interests and activities, Unibuddy simplifies the recruitment process and enhances enrollment rates for universities. It provides insights into what prospective students care about, helping institutions tailor their marketing and recruitment strategies more effectively. The platform empowers students to make well-informed decisions about their future education by facilitating meaningful peer interactions.